How Millennials Influence Your Branding Strategy [Infographic]
by Erin Duff | December 2, 2014 | Infographic, Uncategorized | 0 comments

Did you know that 247% of Millenials are more likely to be influenced by blogs or social networking sites? According to research Millenials are the generation that is transforming consumer marketing. What distinguishes Millenials from past generations is there strong brand preferences. They expect to have a strong personal relationship with companies and their brands. Because of this Millenials influence Read more…

The Battle of Facebook and Google+
by Erin Duff | August 15, 2013 | Facebook, Google, Infographic | 1 comments

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network is the most beneficial to Read more…

Online Back-to-School Guide 2013 [Infographic]
by Erin Duff | August 9, 2013 | Infographic, Social Media Marketing | 0 comments

It’s that time of year again! Last year, back-to-school shopping brought retailers a whopping 8.5 billion in revenue. Not only is the average spend per household $675, but this year 40% of consumers will do their shopping online for all their back to school needs. Social media marketing has a large impact on where customers are spending their back-to-school cash. According to research, 43% said that Read more…

Build Lifetime Brand Advocates [Infographic]
by Erin Duff | August 2, 2013 | Infographic, Uncategorized | 0 comments

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs. Step Read more…

Drive ROI with Social Media [Infographic]
by Erin Duff | July 19, 2013 | Infographic, ROI | 0 comments

Did you know that 90% of all purchases are subject to social influence? According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest. Building brand advocates through social engagement is essential to success when it comes to Read more…

Social Consumer Comparison [Infographic]
by Erin Duff | July 12, 2013 | Infographic, Social Media Marketing, Uncategorized | 0 comments

When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Read more…