Don’t let Facebook control your organic reach
by Erin Duff | April 22, 2014 | Facebook | 4 comments

With over 1 billion users creating content, sharing news and posting photos, it was only a matter of time before Facebook started limiting which content appears in newsfeeds. With Facebook’s new guidelines and rules, every business page’s organic reach took a hit. Organic reach is defined as the number of unique people who saw your post in their newsfeed, either Read more…

The No Hassle Facebook Contest
by Erin Duff | February 25, 2014 | Facebook | 0 comments

Creating engaging content on Facebook is a challenge. Posting photos, quotes and interesting articles can get a bit redundant, especially if you don’t have time to curate relevant and amazing content. The most interactive type of content are Facebook contests. These get your fans to actively participate in your online community through liking, entering and sharing. But if you don’t Read more…

Facebook turned 10 and changed eCommerce forever
by Erin Duff | February 6, 2014 | Facebook, Uncategorized | 0 comments

Facebook turned 10 on Tuesday and has accomplished more than what many of us could do in 100 years. What started from a college dorm room has spread and evolved to the point of 1.23 billion active monthly users. From teenagers to grandparents, everyone is on Facebook, businesses included. With its pervasiveness, Facebook has changed the way companies do business Read more…

How to Turn Shares and Likes into Customers and Conversions
by Erin Duff | January 23, 2014 | Facebook, Social Commerce | 4 comments

You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter so much. If those fans are not actively purchasing and going on-site, it means very little for your bottom line. A video-game retailer came to us with this Read more…