Why Brands Should Value the Facebook News Feed Update
by Carolyn Pace | July 9, 2015 | Facebook, User Generated Content, Visual Commerce | 0 comments

As of this morning Facebook announced three updates to users’ News Feed preferences in order to provide more personalized content.  These updates are available now on iOS and be will available on Android and desktop over the next few weeks.  What many brands may not realize is that this is the prime time to pay attention to how they interact Read more…

Facebook’s News Feed Algorithm Update and the Need for Sticky Posts
by Erin Duff | June 19, 2015 | Facebook | 0 comments

Facebook recently announced it is adding a new signal to their News Feed ranking. They are now considering how much time users spend viewing stories and posts as an indicator of their interest in the topic. Prior to this update, Facebook heavily considered actions such as likes, comments and shares as indicators of interest in certain topics and therefore bumped Read more…

Heyo Cart Breaking Social Commerce Barriers
by Erin Duff | May 8, 2015 | Facebook, Social Commerce | 1 comments

Heyo Cart, a new social commerce tool created by contests platform, Heyo Inc., is breaking down barriers to converting a Facebook following into paying customers. The new tool helps authors and digital media producers sell their products directly through social media, enabling sellers to post links through Facebook and allowing their fans to comment the word “buy” into the post. Read more…