Facebook Marketing Updates: Product Tags and Messenger Stories
by Prasad Dhamdhere | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing | 0 comments

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...

The Most Valuable Content Marketing Trends for 2017

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Snapchat’s New Ad Tools Copy Facebook’s Playbook
by Prasad Dhamdhere | September 20, 2016 | Facebook, Social Media, Social Media Marketing, User Generated Content | 0 comments

Not long ago Evan Spiegel, co-founder and CEO of Snapchat, famously said that he doesn’t want for the network to “creepily” target users. But it looks like reality has dawned upon him. And that reality is to monetize any social media or digital platform, targeting audiences on the basis of behavior is a necessity. Of course, he was right in Read more...

Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign
by Prasad Dhamdhere | | eCommerce, Facebook, Social Media, Social Media Marketing | 0 comments

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry has Read more...

360-Degree Video a Win for Barbour, Despite Missteps
by Eliza Fisher | July 5, 2016 | Customer Engagement, Facebook, Instagram, Social Media Marketing | 0 comments

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 0 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…