The Omni-Channel Tussle Between Sam’s Club and Costco
by Prasad Dhamdhere | April 21, 2016 | eCommerce | 0 comments

For business enthusiasts, one of the most interesting and engaging aspects of business is how rivals try to outdo each other. Discounts, offers, better services, enhanced online presence and ease of purchase process…they leave no stone unturned in getting that slight edge over competitors for which every business strives. All these factors apply to two of the biggest giants of Read more…

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…

Buyable Pins in 2016: An Update
by Eliza Fisher | January 20, 2016 | eCommerce, Pinterest, Social Commerce, Social Media, Social Media Marketing | 5 comments

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks and to Android and desktop Read more…

Three Keys to Amazon’s Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how to scale as rapidly as Read more…

Our Top 11 Brand Advocacy and Loyalty Articles from 2015

With 2016 merely days away, it seems appropriate to indulge in a look back at what we’ve learned and shared this year. We’ve picked 11 of our most helpful and interesting posts about ecommerce, brand advocacy, digital marketing, loyalty, and social commerce for you to enjoy… 1. “Why US Brands Should Follow China as a Social Commerce Example,” from January 13: Read more…