Michael Kors’ Marketing Success Story
by Prasad Dhamdhere | August 30, 2016 | Customer Engagement, eCommerce | 4 comments

The past 4 years have been incredible for the team at Michael Kors. They've grown their revenue by more than $3 billion, and they've grown net income by more than 500%. What's their secret? Well, for starters, Michael Kors' marketing team has undertaken several incredibly noteworthy campaigns. Let's take a look at some. A) The HENRY Effect: Michael Kors' marketing seems Read more...

Your Cheat Sheet to Holiday Customer Loyalty
by Eliza Fisher | | Customer Loyalty, eCommerce | 1 comments

Earning shoppers' loyalty during the holidays might be even harder than it is during the rest of the year. While some consumers are busy, stressed, and looking for a reliable purchase from a retailer they know, others are hunting for deals and the next cool, new gift. A Google survey noted that during the 2014 holiday season, more than 50% Read more...

Home Improvement Customer Loyalty: A Vital Tool
by Prasad Dhamdhere | | Customer Loyalty, eCommerce | 0 comments

Home improvement customer loyalty programs generally aren't as famous as, say, frequent flier programs, but they're integral to their industry nonetheless. While not all hardware and garden stores have them, loyalty programs have a huge effect on the length of the buying cycle and brand perception. Let's take a closer look... Shortening the Buying Cycle The buying cycle in the case of Read more...

The Essentials of Over the Counter (OTC) Marketing
by Prasad Dhamdhere | August 29, 2016 | Content Marketing, eCommerce, Ratings and Reviews | 0 comments

There is a classic paradox in over-the-counter (OTC) medications marketing. On one side, the OTC market is becoming visibly crowded due to continuous entries of new players that are leaving customers with more than enough choices. And on the other side, according to EdelmanBerland, 40% of patients said they don’t have enough tools to help them develop a minor ailment treatment Read more...

Retention or Acquisition? UK Etailers Choose the Former
by Prasad Dhamdhere | | Customer Loyalty, eCommerce | 0 comments

Should I focus on retention or acquisition? No marketer or business head has been able to stay away from this dicey question. But it looks like etailers in the UK have decisively chosen a direction, since customer retention for their businesses is climbing. According to IMRG and Capgemini, during the period May to July 2016, the active customer retention rate reached a record Read more...

5 Vital Tactics for Wayfair’s Marketing Success
by Giovana Zanellato | August 23, 2016 | Best Practices, eCommerce | 0 comments

Wayfair isn’t yet a household name like Walmart or Amazon, but it looks like this scenario is rapidly changing. As per Internet Retailer, the web-only furniture store saw 770,000 new customers last quarter—the most in any quarter to date. Sales on Wayfair’s websites increased 85.5% to $2.04 billion, up from $1.10 billion in 2014. Not just that- for the five-day Read more...