Facebook Marketplace: What You Need to Know
by Prasad Dhamdhere | October 5, 2016 | eCommerce, Facebook, Social Media Marketing | 0 comments

Facebook has evolved far beyond a digital hangout platform crowded your friends. Buying and selling--albeit informally--sprung up on the social media platform long ago. It began with simple statuses advertising concert tickets or old furniture for sale. Facebook Groups devoted to selling have now become common, where more than 450 million people visit to buy and sell each month. Facebook Read more...

6 Strategies Behind the Home Depot’s Marketing Domination
by Prasad Dhamdhere | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing | 0 comments

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...

Unwrapping What Millennial Holiday Shoppers Want in 2016
by Prasad Dhamdhere | September 27, 2016 | Customer Engagement, eCommerce | 0 comments

September is ending, and before we know it the holiday season will be in full swing. Retailers like Target and Michael's are already selling Christmas items! Various studies have suggested that millennial holiday shoppers will spend $1,427 on average in this holiday season—up 33.1% from last year. It’s quite clear that they will emerge as the ultra-influencers. Here's the full rundown Read more...

Burberry’s See Now Buy Now Collection Debuts with Massive Social Campaign
by Prasad Dhamdhere | September 20, 2016 | eCommerce, Facebook, Social Media, Social Media Marketing | 3 comments

“If they see a girl wearing a red dress, they want to go out and buy that red dress and they don’t understand that it’s a season. For them, it’s just a red dress”. These words from Kate Phelan, creative director of High Street giant Topshop, exactly mirror the psyche of most fashion customers. More than the need, the fashion industry has Read more...

Ted Baker Launches ‘Mission Impeccable’ Shoppable Video
by Giovana Zanellato | September 12, 2016 | Content Marketing, Customer Engagement, eCommerce | 0 comments

It’s now clear that the dawn of shoppable video has arrived. Ted Baker, the British luxury company, has teamed up with Guy Ritchie to create a promotional film for the fashion brand’s autumn/winter collection. The three-minute espionage-themed clip, titled “Mission Impeccable,” revolves around a secret agency, T.E.D., on a mission to capture a villain dubbed “The Needle,” who has lifted Read more...