Here’s What Wal-Mart and Jet.com Still Need to Do
by Eliza Fisher | August 8, 2016 | eCommerce | 0 comments

By now you must have heard that Wal-Mart is acquiring the e-commerce startup Jet for a hefty $3.3 billion, only a year after the latter's site launched. The deal is the biggest in e-commerce history, but the two businesses still have a lot to work on if they want to outperform Amazon. Here's what this new arrangement will bring to Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 0 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

Walmart Delivery Options Grow with Uber and Lyft
by Prasad Dhamdhere | June 13, 2016 | eCommerce | 0 comments

The Walmart delivery landscape just got a big makeover. Let’s take a look at how and why… Walmart is struggling. 2015 marked its first yearly decline in revenue since it became a public company in 1970. It has also seen continuous 7 to 8 quarters of flat growth. Furthermore, in the same year, Walmart announced the closure of 269 underperforming Read more…

Product Page Visuals: The Art of Merchandising
by Prasad Dhamdhere | May 2, 2016 | eCommerce, Visual Commerce, Visual Galleries | 0 comments

Due to the extensive visual nature of the internet, the look of a project page has become tantamount to the offering of the product itself. Now, like old good days, people don’t just “hear” about your product, but they can actually see your product in all possible angles before the actual buying. Thus, product page visuals have become an indispensable Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.

Shoppable Instagram Solutions Are a Necessity
by Giovana Zanellato | April 25, 2016 | eCommerce, Instagram, Social Media, Social Media Marketing, Visual Commerce, Visual Galleries | 0 comments

Shoppable Instagram accounts are a necessity for e-commerce businesses nowadays. It is no news that mobile commerce has been getting some traction in the past few years, but recent numbers have shown that this trend may be stronger than we thought. Mobile commerce currently accounts for 35% of ecommerce sales and it’s expected to account for 49%, or $252 billion Read more…