The New E-Commerce AI Landscape
by Prasad Dhamdhere | October 20, 2016 | Customer Engagement, eCommerce | 0 comments

The comprehensive victory of Google’s artificial intelligence over Go world champion Lee Sedol was more than significant. It was a sort of milestone in the evolution of AI. It was a declaration of the fact that AI has improved a lot…so much so that it has achieved a level to defeat the best human mind in an extremely intuitive game. Naturally, its Read more...

Footwear Marketing Update: Zappos and Aldo Enhance Loyalty, CX
by Prasad Dhamdhere | October 13, 2016 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel | 0 comments

The shoe industry, in fact, the fashion industry as a whole, is revamping itself to be as close to the needs and requirements of customers as possible. Two of the biggest players in the shoe game are making big changes. Let's take a look at these developments in footwear marketing. Zappos Launched Its First-Ever Loyalty Program  Zappos, an online shoe and clothing Read more...

Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...

6 Vital Holiday Retail Drivers for 2016
by Prasad Dhamdhere | October 11, 2016 | Customer Loyalty, eCommerce, Omni-Channel, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more...

Nordstrom Launches ‘Reserve and Try in Store’ Capabilities
by Eliza Fisher | October 10, 2016 | eCommerce, Omni-Channel | 0 comments

Seattle-based department store chain Nordstrom has had a mixed 2016. While its loyalty program has done quite well, and its discount brand Nordstrom Rack has been strong, this year has seen weak Nordstrom profits and plenty of cost-cutting measures. It makes sense, then, that the company is trying hard to differentiate itself with quality customer service and an experience that will, hopefully, Read more...

New Amazon Ban on Incentivized Reviews
by Prasad Dhamdhere | October 5, 2016 | Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

Amazon’s rigorous attempt to eradicate fake product reviews is not new. The e-commerce giant recently sued more than 1000 fake reviewers and is working on measures such as ranking trusted reviews and developing algorithms to weed out the fake reviews. Now it's announced that incented reviews--except for books or those coming in through its Vine program--will now be allowed. This Amazon Read more...