Fake Shopping Apps on the Rise
by Prasad Dhamdhere | November 4, 2016 | eCommerce | 4 comments

A few days ago, people who were searching in Apple's iTunes app store for "Michael Kors" were presented with the result that went like this: "Shopping Online for Michael Kors." It was a well curated and well-maintained app with a complete and neat quality descriptions along with the communication to offer users of the app both substantial discounts on Kors' products and Read more...

Instagram Product Tags Enable In-App Shopping for Select Brands
by Prasad Dhamdhere | November 3, 2016 | eCommerce, Instagram, Social Commerce | 0 comments

For a whole week in May, Instagram's top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and Read more...

5 Black Friday 2016 Trends that Retailers Need to Know
by Prasad Dhamdhere | November 2, 2016 | Customer Engagement, eCommerce | 0 comments

Black Friday, the official kick-off to the holiday shopping season, is just a few weeks away. No doubt, it carries huge importance for retailers. According to the National Retail Federation, it can account for up to 30 percent of retailers’ annual sales. Clearly, it’s a costly thing to give it a miss. But with the advent of e-commerce, the breakdown of the department Read more...

The New E-Commerce AI Landscape
by Prasad Dhamdhere | October 20, 2016 | Customer Engagement, eCommerce | 0 comments

The comprehensive victory of Google’s artificial intelligence over Go world champion Lee Sedol was more than significant. It was a sort of milestone in the evolution of AI. It was a declaration of the fact that AI has improved a lot…so much so that it has achieved a level to defeat the best human mind in an extremely intuitive game. Naturally, its Read more...

Footwear Marketing Update: Zappos and Aldo Enhance Loyalty, CX
by Prasad Dhamdhere | October 13, 2016 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel | 0 comments

The shoe industry, in fact, the fashion industry as a whole, is revamping itself to be as close to the needs and requirements of customers as possible. Two of the biggest players in the shoe game are making big changes. Let's take a look at these developments in footwear marketing. Zappos Launched Its First-Ever Loyalty Program  Zappos, an online shoe and clothing Read more...

Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...