Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...

6 Vital Holiday Retail Drivers for 2016
by Prasad Dhamdhere | October 11, 2016 | Customer Loyalty, eCommerce, Omni-Channel, Social Media Marketing, User Generated Content, Visual Commerce | 0 comments

The holiday shopping season is just a few weeks away. All retailers, including you, will be immersed in the gigantic preparations to make this holiday season a real treat for your customers. But all those preparations may fail to yield great results if they are not in line with what customers actually want and which trends are expected to hit Read more...

Nordstrom Launches ‘Reserve and Try in Store’ Capabilities
by Eliza Fisher | October 10, 2016 | eCommerce, Omni-Channel | 0 comments

Seattle-based department store chain Nordstrom has had a mixed 2016. While its loyalty program has done quite well, and its discount brand Nordstrom Rack has been strong, this year has seen weak Nordstrom profits and plenty of cost-cutting measures. It makes sense, then, that the company is trying hard to differentiate itself with quality customer service and an experience that will, hopefully, Read more...

New Amazon Ban on Incentivized Reviews
by Prasad Dhamdhere | October 5, 2016 | Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

Amazon’s rigorous attempt to eradicate fake product reviews is not new. The e-commerce giant recently sued more than 1000 fake reviewers and is working on measures such as ranking trusted reviews and developing algorithms to weed out the fake reviews. Now it's announced that incented reviews--except for books or those coming in through its Vine program--will now be allowed. This Amazon Read more...

Facebook Marketplace: What You Need to Know
by Prasad Dhamdhere | | eCommerce, Facebook, Social Media Marketing | 0 comments

Facebook has evolved far beyond a digital hangout platform crowded your friends. Buying and selling--albeit informally--sprung up on the social media platform long ago. It began with simple statuses advertising concert tickets or old furniture for sale. Facebook Groups devoted to selling have now become common, where more than 450 million people visit to buy and sell each month. Facebook Read more...

6 Strategies Behind the Home Depot’s Marketing Domination
by Prasad Dhamdhere | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing | 0 comments

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...