Sainsbury’s: Dominating the Retail Industry in the UK
by Giovana Zanellato | November 29, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more...

Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 1 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 1 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

Survey: 60% of UK Buyers Rely on Fashion E-Commerce Reviews
by Prasad Dhamdhere | November 8, 2016 | eCommerce, Ratings and Reviews, User Generated Content | 0 comments

The dynamics of e-commerce are incomplete without user generated content (UGC). Ratings and reviews  is one of the older forms of UGC and thus the most indispensable. They boost conversion and are also a great way to enhance customer interaction and loyalty as well. This is particularly true for fashion e-commerce reviews. A recent survey conducted by Populus found that 60% of UK internet users say their Read more...

Topshop’s Success: A Collaborative Journey
by Prasad Dhamdhere | November 7, 2016 | eCommerce, Omni-Channel | 0 comments

The journey of Topshop, a British multinational fashion retailer, from a humble beginning as an extension of the department store Peter Robinson in the 1960s to the current valuation of more than £2 billion with 500 shops worldwide is absolutely fascinating. It was really beyond anybody’s thought that one high street fashion retailer will cast such an everlasting and all-encompassing spell on fashionistas all Read more...

Fake Shopping Apps on the Rise
by Prasad Dhamdhere | November 4, 2016 | eCommerce | 18 comments

A few days ago, people who were searching in Apple's iTunes app store for "Michael Kors" were presented with the result that went like this: "Shopping Online for Michael Kors." It was a well curated and well-maintained app with a complete and neat quality descriptions along with the communication to offer users of the app both substantial discounts on Kors' products and Read more...