The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

5 Reasons Why Retail Mobile Apps Fail
by Giovana Zanellato | | Best Practices, eCommerce | 0 comments

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more...

Instagram eCommerce Efforts Pick Up Steam
by Eliza Fisher | December 5, 2016 | eCommerce, Instagram, Social Media Marketing | 11 comments

With almost 500 million monthly active users and engagement 15x that of Facebook, it would have been highly unwise of Instagram if it had shown its back to one of the biggest realities of our time: ecommerce...especially when all other social media platforms like Pinterest and Snapchat are doing everything to make significant inroads in it. Instagram ecommerce has become more and more Read more...

Vital Cyber Monday + Black Friday Lessons, 2016 Edition
by Prasad Dhamdhere | December 1, 2016 | Customer Engagement, eCommerce, Social Media Marketing | 0 comments

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more...

Sainsbury’s: Dominating the Retail Industry in the UK
by Giovana Zanellato | November 29, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more...

Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...