3 Ways An Omni-Channel Experience Can Strengthen Your Brand
by Caroline Crawford | June 4, 2015 | Contests, Customer Loyalty, eCommerce, Social Commerce, Social Media, Visual Galleries | 0 comments

In our technology-driven world, consumers have become dependent on using technology to shop and communicate with their favorite brands, making it critical for companies to embrace technology and create a brand experience that fits all types of shoppers. As a retailer or manufacturer, thinking of new and creative ways to attract new customers and keep your current ones means fitting Read more…

How Skis.com Monetized Social Media Using Social Annex’s Social Commerce Solutions

Online action sporting goods store, Skis.com, came to Social Annex searching for a robust social commerce solution with a complete platform. They needed a vendor that could perform and scale their business while staying within their budget and Social Annex delivered. Using Social Annex’s social commerce solutions that are built from the ground up with a comprehensive list of tools, Read more…

5 Ways Social Commerce Improves The Customer Experience

For a brand, providing your shoppers a memorable customer experience is crucial to keep them coming back and attracting new shoppers. There are many ways give them a great experience with your brand, however, with social media being an incredibly powerful communication tool, integrating social commerce into your marketing strategies is the most unique and personable way to connect with Read more…

Implement Discounting Without Sacrificing Your Brand
by Caroline Crawford | May 13, 2015 | Contests, Customer Loyalty, eCommerce, Refer a Friend, Sharing and Referrals, Social Commerce, Social Media | 0 comments

Discounting can be a valuable tactic to increase sales, however, some brands are worried about implementing discounts for fear that it may erode value and create perception of poor quality. When used strategically, discounting can increase sales and loyalty without causing negative brand perceptions. There are a number of ways to implement a smart discounting strategy while maintaining brand perception Read more…

8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…