Cyber Monday is the New Black (Friday)
by Giovana Zanellato | December 3, 2015 | Customer Engagement, Customer Loyalty, eCommerce, Social Media, Social Media Marketing | 0 comments

As you probably have already heard, this year’s Cyber Monday set a record with more than $3 billion in sales for the first time ever. The biggest online selling day of the year beat the forecast of a 12% increase from last year by four percentage points. The biggest online shopping day ever brought an average of 12% growth for large retailers Read more…

Facebook Is Dabbling in Online Shops…Again
by Erin Duff | July 18, 2015 | eCommerce, Facebook | 0 comments

Everyone is joining the ecommerce game. Facebook is following suit behind Pinterest by testing new Facebook stores, which let companies set up ecommerce shops within their current Facebook pages. Facebook made previous attempts to enter the ecommerce space but has seen relatively little success. Last year they introduced a Buy button similar to Pinterest’s Buyable Pins. In both cases they keep Read more…

The Social Phases of Brand Expansion
by Carolyn Pace | July 17, 2015 | Customer Loyalty, eCommerce, Social Commerce, Social Media | 0 comments

In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the best ways to directly impact Read more…

NYSE Outage and More Tech Failures Raise Red Flags
by Erin Duff | July 10, 2015 | eCommerce | 0 comments

Starting with a computer glitch that grounded United Airline flights for two hours, followed by a software update gone awry that closed the New York Stock Exchange for four hours, and minutes later an outage on the Wall Street Journal’s homepage, Wednesday July 8 saw some serious technology failures that some people are having a hard time chalking up to Read more…