For the Best Personalization Experience, Know How to Identify the Gift Buyers
by Eliza Fisher | April 24, 2017 | eCommerce | 0 comments

A good first question when familiarizing yourself with a new customer base is, “Who is my typical customer?” This is usually a question that you can readily find an answer to, but where does one go from there? Having a clear understanding of who is hitting your site, and what they are looking for, is key to developing an immersive and relevant customer experience. Read more...

The Logic Behind Walmart’s Recent Acquisitions
by Prasad Dhamdhere | April 17, 2017 | eCommerce | 2 comments

Just when analysts were trying to dissect  Walmart's recent acquisitions of Shoebuy.com ($70 million) and Moosejaw ($51 million), last month they saw one more acquisition by the retail giant, with another now on the horizon. Walmart's ModCloth Buy Walmart purchased ModCloth for a price between $50 million and $75 million. ModCloth founder Susan Gregg Koger had her reasons to go for this Read more...

Advanced eCommerce SEO and PPC Marketing Tactics and Philosophies
by Eliza Fisher | April 12, 2017 | eCommerce, Google | 0 comments

We recently caught up with Ron Dod, CEO of Visiture, a top ecommerce SEO and PPC agency. He answered our questions about how to boost visibility and conversion in this complex ecosystem... 1. Tell us a little about Visiture and how you help ecommerce businesses. Visiture was founded over 10 years ago as a search engine marketing agency focused on the ecommerce space. It Read more...

Amazon Cash: A Way Towards Cardless Payments
by Prasad Dhamdhere | April 10, 2017 | eCommerce | 1 comments

A broken online shopping experience is a real killjoy for e-commerce operators as well as shoppers. Studies have shown that tricky, complicated, and inconvenient payment options can be a deal breaker for an online shopping experience. It has been observed that 8% have abandoned the cart as they felt that there were not enough payment methods. Amazon has decided to Read more...

The Why and How of Meaningful App Personalization
by Prasad Dhamdhere | March 14, 2017 | eCommerce | 0 comments

When you order a latte with a dollop of whipped cream at a coffeehouse, that’s customization. But when you reach the coffeehouse and the server puts options in front of you, remembering that you like your latte with whipped cream, then that’s personalization. In that sense, personalization is a step ahead of customization, as it doesn’t demand any activity from Read more...

Amazon’s Spanish Language USA Site Is Ready To Say Hola
by Prasad Dhamdhere | March 13, 2017 | eCommerce | 0 comments

Though there is an option on Amazon China that anglicizes some of the text, for the first time since its inception, Amazon has taken the bilingual approach to its flagship site. Amazon’s U.S. site, not its .es counterpart, will be available in Spanish as well in English.  Here's what else your should know about Amazon's Spanish language USA site... How Amazon's Read more...