The Virtual Changing Room: A New Need for Apparel Sellers?
by Prasad Dhamdhere | February 17, 2017 | eCommerce | 1 comments

Buying clothes online has always been a leap in the dark. For most shoppers, it’s frustrating to see that the garment that dazzled them so much on the retailer’s website is too big or small, or just doesn't look right. Return rates are as high as 30% to 40%, and 70% of returns happen due to wrong size. Read more...

Connected Devices in eCommerce are the Future of Shopping
by Prasad Dhamdhere | February 6, 2017 | eCommerce | 1 comments

The considerable increase of present day connectivity is going to become as big as a full blown balloon. It is estimated that by 2026, consumers will be living in a hyperconnected, high-speed world where the Internet of Things (IoT) will be a norm of life. By 2020, there will be 660 million machine-to-machine (M2M) connections. But, what is important to know Read more...

See Now Buy Now Trend: The Good & The Bad
by Giovana Zanellato | January 4, 2017 | Customer Engagement, eCommerce, ROI | 0 comments

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more...

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016
by Eliza Fisher | December 29, 2016 | Advocate Marketing, Customer Engagement, Customer Loyalty, eCommerce | 0 comments

There are a whole lot of things to say about 2016, but here at Social Annex it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more...

Year-End Countdown: The Best Loyalty Programs 2016
by Giovana Zanellato | December 16, 2016 | Customer Engagement, Customer Loyalty, eCommerce | 0 comments

As the end of the year approaches, people can’t help but reflect on the year that has just gone by and think about the upcoming new year filled with possibilities. That’s especially true for marketers. At the end of every year they can see what progress they have made, on which metrics they have thrived, where they have failed, and Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...