The Why and How of Meaningful App Personalization
by Prasad Dhamdhere | March 14, 2017 | eCommerce | 1 comments

When you order a latte with a dollop of whipped cream at a coffeehouse, that’s customization. But when you reach the coffeehouse and the server puts options in front of you, remembering that you like your latte with whipped cream, then that’s personalization. In that sense, personalization is a step ahead of customization, as it doesn’t demand any activity from Read more...

Amazon’s Spanish Language USA Site Is Ready To Say Hola
by Prasad Dhamdhere | March 13, 2017 | eCommerce | 0 comments

Though there is an option on Amazon China that anglicizes some of the text, for the first time since its inception, Amazon has taken the bilingual approach to its flagship site. Amazon’s U.S. site, not its .es counterpart, will be available in Spanish as well in English.  Here's what else your should know about Amazon's Spanish language USA site... How Amazon's Read more...

Fight Attrition With Subscription Box Loyalty Programs
by Prasad Dhamdhere | February 22, 2017 | Customer Loyalty, eCommerce | 1 comments

Even though Amazon deserves a pat on back for giving rebirth to the way people used to shop, there are sentimentalists who believe that it took some of the pleasure of discovery out of the shopping picture. Subscription boxes and services came as an antidote to that sentimentali feeling due to their inherently personal and surprising nature. That's the reason Read more...

The Virtual Changing Room: A New Need for Apparel Sellers?
by Prasad Dhamdhere | February 17, 2017 | eCommerce | 0 comments

Buying clothes online has always been a leap in the dark. For most shoppers, it’s frustrating to see that the garment that dazzled them so much on the retailer’s website is too big or small, or just doesn't look right. Return rates are as high as 30% to 40%, and 70% of returns happen due to wrong size. Read more...

Connected Devices in eCommerce are the Future of Shopping
by Prasad Dhamdhere | February 6, 2017 | eCommerce | 0 comments

The considerable increase of present day connectivity is going to become as big as a full blown balloon. It is estimated that by 2026, consumers will be living in a hyperconnected, high-speed world where the Internet of Things (IoT) will be a norm of life. By 2020, there will be 660 million machine-to-machine (M2M) connections. But, what is important to know Read more...

See Now Buy Now Trend: The Good & The Bad
by Giovana Zanellato | January 4, 2017 | Customer Engagement, eCommerce, ROI | 0 comments

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more...