The Multifaceted Impact of UGC
by Prasad Dhamdhere | September 1, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content | 0 comments

In simple terms, user-generated content (UGC) is content that is created by your customers. It can come in multiple forms- feedback on Facebook or Twitter, ratings and reviews on your site, images or videos shared on Instagram or Pinterest, product questions and answers, and much more. In short, it's social content that's trusted 12 times more than content from brands. Now let's Read more...

Loyalty and Referrals: A Winning Combination
by Prasad Dhamdhere | August 31, 2016 | Customer Engagement, Customer Loyalty, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Loyalty programs and referral programs are same in the sense that they both give rewards for a certain behavioral action of your customers. But the similarity ends there only. The way loyalty and referrals operate is different, with loyalty programs generally being more complex. Which program will complement which company also varies depending upon brand power, and profit margin. But despite these Read more...

Michael Kors’ Marketing Success Story
by Prasad Dhamdhere | August 30, 2016 | Customer Engagement, eCommerce | 15 comments

The past 4 years have been incredible for the team at Michael Kors. They've grown their revenue by more than $3 billion, and they've grown net income by more than 500%. What's their secret? Well, for starters, Michael Kors' marketing team has undertaken several incredibly noteworthy campaigns. Let's take a look at some. A) The HENRY Effect: Michael Kors' marketing seems Read more...

Your Top Loyalty Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Customer Loyalty | 0 comments

Any marketer who has spent enough time in the real world of business will tell you how difficult it is to retain customers and how important it is to retain them. After all, 82% of companies agree that retention is cheaper to execute than acquisition. Over the period of a time, loyalty programs have been instrumental in retaining customers without Read more...

You Asked, We Answered: Referral Marketing FAQs

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 1 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...