Williams-Sonoma’s Marketing: 5 Strategies to Steal
by Prasad Dhamdhere | September 16, 2016 | Content Marketing, Customer Engagement | 0 comments

Online sales for Williams-Sonoma, an American retailer of kitchenware and home furnishings, grew 6.4% for its fiscal year to $2.523 billion from $2.371 billion in 2015. Total sales for the year increased 5.9% to $4.976 billion from $4.699 billion for the same time frame. Of course, when such fabulous results happen, you can be assured of the fact that the giant Read more...

3 Essentials for Business Supply Marketing
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 1 comments

The business supplies and equipment industry is huge. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like loyalty programs and referral programs owing to its longer life cycle and higher price range. Read more...

3 Essentials for Modern Healthcare Marketing

Loyalty has never been the area of concern for medicine or overall healthcare industry- then be it drug manufacturers, suppliers, hospitals or doctors. And there is a reason for this neglect. Unlike other industries like fashion or hospitality, customers aren’t presented with tons and tons of options. Their list of options is curtailed by their insurance programs, geographic locations, or Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 4 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

Ted Baker Launches ‘Mission Impeccable’ Shoppable Video
by Giovana Zanellato | September 12, 2016 | Content Marketing, Customer Engagement, eCommerce | 0 comments

It’s now clear that the dawn of shoppable video has arrived. Ted Baker, the British luxury company, has teamed up with Guy Ritchie to create a promotional film for the fashion brand’s autumn/winter collection. The three-minute espionage-themed clip, titled “Mission Impeccable,” revolves around a secret agency, T.E.D., on a mission to capture a villain dubbed “The Needle,” who has lifted Read more...

The Ultimate Beginner’s Guide to Customer Loyalty
by Prasad Dhamdhere | September 8, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Any person who has worked in retail or e-commerce will agree with the fact that it’s hard to acquire customers and it’s even harder to retain them and convert them into your loyal customers. It’s no less than walking on a wobbling tightrope. But it’s of paramount importance to retain your customers, as every single retained customer is more valuable Read more...