The New E-Commerce AI Landscape
by Prasad Dhamdhere | October 20, 2016 | Customer Engagement, eCommerce | 0 comments

The comprehensive victory of Google’s artificial intelligence over Go world champion Lee Sedol was more than significant. It was a sort of milestone in the evolution of AI. It was a declaration of the fact that AI has improved a lot…so much so that it has achieved a level to defeat the best human mind in an extremely intuitive game. Naturally, its Read more...

Footwear Marketing Update: Zappos and Aldo Enhance Loyalty, CX
by Prasad Dhamdhere | October 13, 2016 | Customer Engagement, Customer Loyalty, eCommerce, Omni-Channel | 0 comments

The shoe industry, in fact, the fashion industry as a whole, is revamping itself to be as close to the needs and requirements of customers as possible. Two of the biggest players in the shoe game are making big changes. Let's take a look at these developments in footwear marketing. Zappos Launched Its First-Ever Loyalty Program  Zappos, an online shoe and clothing Read more...

Eeek! Watch Out for These 5 Conversion Killers!
by Prasad Dhamdhere | October 12, 2016 | Best Practices, Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

It's almost Halloween, so we need to talk about something spooky! Conversion killers! Generally, the failure of an e-commerce site is the cumulative impact of tons of factors ranging from a lack of marketing leadership to design issues. But I am not interested here in talking about how the slow speed of the website or poor product description damages conversion Read more...

7 Crucial Referral Fraud Prevention Tips
by Eliza Fisher | October 7, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Digital fraud is a growing concern for all types of businesses and consumers, and marketers are no exception. If you're working on any kind of program that rewards users for participating, you should keep reading. If you're rewarding your customer base for doing things like connecting on social, writing reviews, referring friends, sharing photos, and so on, then you should Read more...

The Changing Landscape Of Advocate Marketing in 2017
by Prasad Dhamdhere | | Advocate Marketing, Customer Engagement | 12 comments

Advocate marketing consists of giving your customers the motivation and tools to write product reviews, refer friends and colleagues, contribute branded photos, connect with you socially, and more, resulting in more authentic customer content, extended social reach, customer-driven innovation and more. Of course, the soul- the interior of the definition is still very much the same. What is changing with Read more...