UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...

CPG Loyalty: Key Challenges and Solutions
by Prasad Dhamdhere | November 4, 2016 | Customer Engagement, Customer Loyalty, Omni-Channel | 0 comments

The consumer packaged goods (CPG) industry is huge. In the United Sates alone this year’s CPG sales have already amounted to about 769.7 billion U.S. dollars.  To build any loyalty program or CRM setup, it’s necessary to capture and store consumer purchase data, designing a value proposition and maintain a dialogue with your customers. No doubt, it poses a challenge Read more...

5 Black Friday 2016 Trends that Retailers Need to Know
by Prasad Dhamdhere | November 2, 2016 | Customer Engagement, eCommerce | 0 comments

Black Friday, the official kick-off to the holiday shopping season, is just a few weeks away. No doubt, it carries huge importance for retailers. According to the National Retail Federation, it can account for up to 30 percent of retailers’ annual sales. Clearly, it’s a costly thing to give it a miss. But with the advent of e-commerce, the breakdown of the department Read more...

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...

From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Two Years After Apple Pay, The Woes of Mobile Payment Use
by Prasad Dhamdhere | October 24, 2016 | Customer Engagement, Omni-Channel | 0 comments

Considering the ultra-ubiquitous nature of mobile phones and the ease that mobile payments bring, it was a wise decision by tech giants like Apple, Samsung, and Google to launch Apple Pay, Samsung Pay, and Android Pay, respectively. But now that we're two years out from the launch of Apple Pay, what do marketers have to show for it? Many reports Read more...