The Changing Landscape Of Advocate Marketing in 2017
by Prasad Dhamdhere | | Advocate Marketing, Customer Engagement | 0 comments

Advocate marketing consists of giving your customers the motivation and tools to write product reviews, refer friends and colleagues, contribute branded photos, connect with you socially, and more, resulting in more authentic customer content, extended social reach, customer-driven innovation and more. Of course, the soul- the interior of the definition is still very much the same. What is changing with Read more...

New Amazon Ban on Incentivized Reviews
by Prasad Dhamdhere | October 5, 2016 | Customer Engagement, eCommerce, Ratings and Reviews, User Generated Content | 0 comments

Amazon’s rigorous attempt to eradicate fake product reviews is not new. The e-commerce giant recently sued more than 1000 fake reviewers and is working on measures such as ranking trusted reviews and developing algorithms to weed out the fake reviews. Now it's announced that incented reviews--except for books or those coming in through its Vine program--will now be allowed. This Amazon Read more...

The Differences Between B2C and B2B Advocate Marketing
by Prasad Dhamdhere | October 3, 2016 | Advocate Marketing, Customer Engagement | 0 comments

There is a basic difference between B2B and B2C companies when it comes to many of their marketing and sales activities. Brand advocacy is not any different and thus there is a difference between B2B advocate marketing and B2C advocate marketing. But at the same time, they strive for the same goal and that is to influence people to bring Read more...

The Failure Of Sears’ Alfie
by Prasad Dhamdhere | | Customer Engagement, Omni-Channel | 0 comments

It’s no secret that Sears is losing business to Target and Wal-Mart. Last year’s financial report clearly suggests that. The cash is burning quickly and the trouble is piling up for the 123- year-old department stores chain so much so that it's rushed to close more than 50 stores this year. But it looks like nothing is working for Sears nowadays. The Read more...