The True Definition of Omnichannel
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Omni-Channel | 0 comments

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more...

Purchase Motivators & Loyalty: Understanding Customer Behavior
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more...

UGC and Loyalty: The Secret to Multi-Pronged Engagement Success

A loyal customer is someone who doesn’t let his favorable buying behavior towards a particular brand get affected under any circumstances. Come what may, he remains with that brand. Now, it’s obvious that he will provide high lifetime value to the brand through his purchase and repurchase. And via loyalty programs, they brand may reward him to thank his loyal Read more...

CPG Loyalty: Key Challenges and Solutions
by Prasad Dhamdhere | November 4, 2016 | Customer Engagement, Customer Loyalty, Omni-Channel | 0 comments

The consumer packaged goods (CPG) industry is huge. In the United Sates alone this year’s CPG sales have already amounted to about 769.7 billion U.S. dollars.  To build any loyalty program or CRM setup, it’s necessary to capture and store consumer purchase data, designing a value proposition and maintain a dialogue with your customers. No doubt, it poses a challenge Read more...

5 Black Friday 2016 Trends that Retailers Need to Know
by Prasad Dhamdhere | November 2, 2016 | Customer Engagement, eCommerce | 1 comments

Black Friday, the official kick-off to the holiday shopping season, is just a few weeks away. No doubt, it carries huge importance for retailers. According to the National Retail Federation, it can account for up to 30 percent of retailers’ annual sales. Clearly, it’s a costly thing to give it a miss. But with the advent of e-commerce, the breakdown of the department Read more...

The Dynamic Duo of B2B Advocate Marketing: Reviews and Referrals

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...