Uber’s Marketing Strategy in 7 Steps, Revisited

Note: Almost a year ago, we published a dissection of the most dynamic and attention-getting tactics among Uber's marketing strategies. Today we're taking a look back at that post with, of course, a lot of new information added in. Uber just announced that riders will be able to give their drivers customized feedback via a feature it calls Compliments. Whether this is Read more...

UGC and Cosmetics: A Vital Partnership
by Prasad Dhamdhere | November 19, 2016 | Customer Engagement, Questions and Answers, Ratings and Reviews, User Generated Content, Visual Commerce | 0 comments

User Generated Content, as the name suggests, is the content created by users in the form of ratings and reviews, questions and answers, and images while using your products or services. As this content is created by customers themselves and not by brands or ad agencies, it's considered to be 12 times more trustworthy in the eyes of everyday shoppers. The level of Read more...

Samsung Rewards: Embattled Samsung Finally Gets It Right
by Eliza Fisher | November 16, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Samsung has been under intense scrutiny lately. From the recall on Galaxy Note 7 phones to faulty washing machines to political scandals, things haven't been looking bright. But at least in one area--their Samsung Pay mobile payments product--they've made a smart move: introducing Samsung Rewards. Samsung Rewards: The Overview Samsung Rewards is a loyalty program within Samsung Pay to motivate users to make Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 1 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...

The True Definition of Omnichannel
by Prasad Dhamdhere | November 15, 2016 | Customer Engagement, Omni-Channel | 0 comments

Just answer this question: How many internet-capable devices are there within 6 feet of you? I’d guess there’s more than one. This tech savviness has empowered consumers in ways we could never have imagined and the impact is enormous. This has made them channel agnostic along with using it not only in personal ways, in social and experiential ways too. Read more...

Purchase Motivators & Loyalty: Understanding Customer Behavior
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

Customer behavior is something complex simply because it’s not consistent. Sometimes the customer buying decision is rational and sometimes it’s emotional. Although buying decisions frequently stem from a conscious analysis, there are studies that show our subconscious can also have a say, since many times we don’t know exactly what we want to purchase. Naturally, it’s difficult to decipher the Read more...