Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Best Practices, Customer Engagement | 0 comments

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more...

Store Differentiation 2017: 4 Ways to Become a Destination
by Prasad Dhamdhere | January 14, 2017 | Customer Engagement, Omni-Channel | 0 comments

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more...

One and Done! In-App Loyalty + Advocate Marketing with SDKs
by Eliza Fisher | January 11, 2017 | Customer Engagement, Customer Loyalty | 0 comments

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more...

Loyalty Trends 2017: Greater Flexibility, Greater ROI
by Prasad Dhamdhere | January 5, 2017 | Customer Engagement, Customer Loyalty | 9 comments

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more...

See Now Buy Now Trend: The Good & The Bad
by Giovana Zanellato | January 4, 2017 | Customer Engagement, eCommerce, ROI | 0 comments

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more...

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016
by Eliza Fisher | December 29, 2016 | Advocate Marketing, Customer Engagement, Customer Loyalty, eCommerce | 0 comments

There are a whole lot of things to say about 2016, but here at Social Annex it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more...