The Luxury Industry in the eCommerce World
by Giovana Zanellato | | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

Vital Cyber Monday + Black Friday Lessons, 2016 Edition
by Prasad Dhamdhere | December 1, 2016 | Customer Engagement, eCommerce, Social Media Marketing | 0 comments

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more...

The Definition of Advocate Marketing
by Prasad Dhamdhere | | Advocate Marketing, Customer Engagement, Social Media Marketing | 0 comments

As marketers, we all wish that we had more people representing and promoting our businesses at a minimal cost. It'd be even better if they would actually get involved in projects like content creation or finding new potential customers! Is that too much to ask? Well, in a sense, that's the definition of advocate marketing. Before moving ahead, it’s a Read more...

Sainsbury’s: Dominating the Retail Industry in the UK
by Giovana Zanellato | November 29, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

When the economic downturn first hit the UK in 2012, Sainsbury's managed to emerge as the most successful British food retailer. The significance of this can be gauged by the fact that many retail industry experts thought that the chain, with its mid-market position, would suffer the most. But Sainsbury's marketing team and their colleagues squarely proved them wrong. Somehow Sainsbury's recent results replicate Read more...

Where Black Friday Went Wrong: A Personal Take
by Eliza Fisher | November 28, 2016 | Customer Engagement, eCommerce, Omni-Channel | 0 comments

Hi! I’m Eliza Fisher, Social Annex’s Marketing Strategist and Editor. I live and breathe retail, and I have tons of thoughts about how I, as a female millennial consumer and too-frequent online shopper, should be marketed to. For another blog post from my personal perspective, check out "I'm a Female Millennial and This is How eCom Sites Need to Market Read more...