A Lesson in Hashtags, Visual Commerce, and Shakespeare
by Eliza Fisher | April 27, 2016 | Best Practices, Customer Engagement, Instagram, Visual Commerce, Visual Galleries | 0 comments

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.

Ratings and Reviews Emails: When to Pull the Trigger

As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.

Looking for an Answer: Incentivizing Customers to Contribute to Your Questions & Answers Platform
by Eliza Fisher | April 23, 2016 | Best Practices, Customer Engagement, Questions and Answers, User Generated Content | 1 comments

When you have a Questions and Answers platform on your site, it’s worthless unless you actually get people to, well, answer the questions. Over 50% of millennials utilize user generated content (UGC) to inform their purchase decisions about major electronics, cars, major appliances, and more. Furthermore, UGC like Questions and Answers or Ratings and Reviews is a huge factor in SEO: 25% of search results for the world’s 20 biggest brands are links to UGC. So, in short, you need to capitalize on this kind of content.

ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Loyalty News: Walmart, Starbucks, Nintendo, + More
by Eliza Fisher | April 4, 2016 | Customer Engagement, Customer Loyalty | 0 comments

Here at Social Annex, we, of course, keep up with customer loyalty news. There’s been so much going on lately that we’ve been feeling the urge to do a roundup of the latest and greatest stories about customer retention… Restoration Hardware is one of the most recent retailers to join the bandwagon of businesses charging for loyalty benefits. It seems like Read more…