Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 0 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

9 Examples of Innovative In-Store Technology
by Prasad Dhamdhere | June 20, 2016 | Customer Engagement | 0 comments

There is hardly any debate whether online stores have created ripples of worry in the world of physical stores. With the unprecedented increase in the internet penetration and abundance of devices like mobile and tablet, online shopping has become the go-to, especially for millennials. It has created a threat to the very existence and relevance of physical stores. That’s why Read more…

It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…

Pinterest Ads: Brands Getting New Metrics
by Eliza Fisher | May 16, 2016 | Customer Engagement, Social Media, Social Media Marketing | 0 comments

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, it’s trying to refine and Read more…

A Lesson in Hashtags, Visual Commerce, and Shakespeare
by Eliza Fisher | April 27, 2016 | Best Practices, Customer Engagement, Instagram, Visual Commerce, Visual Galleries | 0 comments

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.