It’s in the Bag! Frito-Lay Upgrades its Visual UGC

Instagram’s 400 million active users now post a staggering 70 million photos per day, while 350 million photos are uploaded daily to Facebook. It’s clear that visual user generated content (visual UGC) isn’t going anywhere. For several years now visual UGC and solutions like visual commerce have been hugely popular among e-commerce businesses. However, some companies struggle to bridge the gap between Read more…

Pinterest Ads: Brands Getting New Metrics
by Eliza Fisher | May 16, 2016 | Customer Engagement, Social Media, Social Media Marketing | 0 comments

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, it’s trying to refine and Read more…

A Lesson in Hashtags, Visual Commerce, and Shakespeare
by Eliza Fisher | April 27, 2016 | Best Practices, Customer Engagement, Instagram, Visual Commerce, Visual Galleries | 0 comments

The hashtag is a subject of scrutiny and curiosity, sarcasm and convenience. Some say that it represents the dumbing-down of modern society, others use hashtags in speech ironically, and still others employ them hourly to gain popularity. No matter your feelings on the matter, hashtags are a part of our language now. And though this be madness, yet there is Read more…

User Photos Best Practices: Are You Using These 4 Strategies to Get Visual Commerce Content from Your Customers?

Whether they’re selfies, #OOTD (outfit of the day) pictures, or tantalizing shots of brunch dishes, images from Instagram and other social media platforms are much more effective in inspiring and enticing consumers than traditional stock or catalog photos. At this point, the question isn’t whether or not to utilize user generated pictures; rather, it’s about how to best solicit, find, acquire, moderate, curate, and display these images.

Ratings and Reviews Emails: When to Pull the Trigger

As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.

Looking for an Answer: Incentivizing Customers to Contribute to Your Questions & Answers Platform
by Eliza Fisher | April 23, 2016 | Best Practices, Customer Engagement, Questions and Answers, User Generated Content | 3 comments

When you have a Questions and Answers platform on your site, it’s worthless unless you actually get people to, well, answer the questions. Over 50% of millennials utilize user generated content (UGC) to inform their purchase decisions about major electronics, cars, major appliances, and more. Furthermore, UGC like Questions and Answers or Ratings and Reviews is a huge factor in SEO: 25% of search results for the world’s 20 biggest brands are links to UGC. So, in short, you need to capitalize on this kind of content.