The New Instagram Stories Feature and What It Means For Your Brand
by Eliza Fisher | August 2, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more...

Moving the Mobile Wallet Beyond Payments
by Prasad Dhamdhere | July 28, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more...

59% of Brits Want Loyalty Schemes to Reward Engagement
by Eliza Fisher | July 25, 2016 | Customer Engagement, Customer Loyalty | 0 comments

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more...

Holiday Loyalty Program Marketing: 12 Ideas for 2016
by Eliza Fisher | July 12, 2016 | Customer Engagement, Customer Loyalty | 0 comments

It’s hot outside, but everyone in e-tail & social commerce knows that now is the time to start planning for the holiday shopping season. You’re probably also well-aware that it’s much more cost-effective to retain existing customers than it is to acquire new ones. That’s why you need to use your customer loyalty program to both nurture repeat shoppers and Read more...

360-Degree Video a Win for Barbour, Despite Missteps
by Eliza Fisher | July 5, 2016 | Customer Engagement, Facebook, Instagram, Social Media Marketing | 0 comments

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more...