59% of Brits Want Loyalty Schemes to Reward Engagement
by Eliza Fisher | July 25, 2016 | Customer Engagement, Customer Loyalty | 0 comments

A new survey of loyalty schemes shows that British consumers want more from their preferred companies. More precisely, 93% of Brits have signed up for a loyalty programme at some point. 75% stick with the businesses they like and will retain their loyalty membership with a preferred business for over a year. Despite these encouraging figures, the survey reports that 61% Read more...

Holiday Loyalty Program Marketing: 12 Ideas for 2016
by Eliza Fisher | July 12, 2016 | Customer Engagement, Customer Loyalty | 0 comments

It’s hot outside, but everyone in e-tail & social commerce knows that now is the time to start planning for the holiday shopping season. You’re probably also well-aware that it’s much more cost-effective to retain existing customers than it is to acquire new ones. That’s why you need to use your customer loyalty program to both nurture repeat shoppers and Read more...

360-Degree Video a Win for Barbour, Despite Missteps
by Eliza Fisher | July 5, 2016 | Customer Engagement, Facebook, Instagram, Social Media Marketing | 0 comments

Barbour, the luxury outerwear and fashion brand, is the latest of a growing group of high-end apparel companies to use social media and video technology to democratize the runway. It’s well-known that traditional fashion shows are populated by elite industry insiders and VIPs, but more and more consumers have gotten to experience them thanks to video streaming and social media Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Eliza Fisher | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media | 4 comments

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

9 Examples of Innovative In-Store Technology
by Prasad Dhamdhere | June 20, 2016 | Customer Engagement | 0 comments

There is hardly any debate whether online stores have created ripples of worry in the world of physical stores. With the unprecedented increase in the internet penetration and abundance of devices like mobile and tablet, online shopping has become the go-to, especially for millennials. It has created a threat to the very existence and relevance of physical stores. That’s why Read more…