You Asked, We Answered: Referral Marketing FAQs
by Prasad Dhamdhere | August 25, 2016 | Best Practices, Customer Engagement, Refer a Friend, Referral Marketing, Sharing and Referrals | 0 comments

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context Read more...

Nordstrom’s Loyalty Program: A Marketing Success
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Customer Loyalty | 1 comments

There is an old business wisdom that acts as a pure guiding principle to all marketing and strategic plans: listen to your customer. Even if their opinions may not demand an immediate action, but those opinions will tell you about what they think and what they expect from you as a retailer. That’s what Nordstrom did this past May when Read more...

Recent Instagram Updates: A Can’t-Miss Overview
by Prasad Dhamdhere | | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you Read more...

M&S and John Lewis Local Initiatives Support UK Suppliers
by Eliza Fisher | August 15, 2016 | Customer Engagement | 0 comments

John Lewis and Marks and Spencer have both announced new commitments to support British suppliers and manufacturers. The John Lewis local push is a large initiative that will develop more over the coming months. Marks and Spencer, meanwhile, has signed up to be one of the first customers of a newly restored cotton mill in Manchester. The John Lewis "Locally Made" Read more...

The Most Valuable Types of Loyal Customers
by Prasad Dhamdhere | August 5, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more...

Watch Out for These 9 Common Loyalty Mistakes!
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more...