Recent Instagram Updates: A Can’t-Miss Overview
by Prasad Dhamdhere | August 23, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Since 2014, roughly 18 new Instagram features, updates, or changes to the app have been released. Every time something changes, have to step back again, pause and think about how to frame these Instagram updates for your strategy. Considering the fact that the photo app has roughly half-a-billion users and more than 300 million active users on the network each day, you Read more...

M&S and John Lewis Local Initiatives Support UK Suppliers
by Eliza Fisher | August 15, 2016 | Customer Engagement | 0 comments

John Lewis and Marks and Spencer have both announced new commitments to support British suppliers and manufacturers. The John Lewis local push is a large initiative that will develop more over the coming months. Marks and Spencer, meanwhile, has signed up to be one of the first customers of a newly restored cotton mill in Manchester. The John Lewis "Locally Made" Read more...

The Most Valuable Types of Loyal Customers
by Prasad Dhamdhere | August 5, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The success of any business largely depends on how long customers, whether existing or newly acquired ones, stay with it. Customers often become more profitable over time and loyal customers account for an unusually high proportion of the sales and profit growth of successful businesses.  To drive the point home... On average, loyal customers are worth up to 10x as much as Read more...

Watch Out for These 9 Common Loyalty Mistakes!
by Prasad Dhamdhere | | Customer Engagement, Customer Loyalty | 0 comments

There’s no point in hiding from the truth: some loyalty programs fail. The globally successful Air Miles program tanked when it was launched in the U.S. market. The program lost $25 million in its first year and was consequently shut down. A wrongly executed loyalty program can injure your company, but don’t discount the massive benefits of a well-designed one. Read more...

The New Instagram Stories Feature and What It Means For Your Brand
by Eliza Fisher | August 2, 2016 | Customer Engagement, Instagram, Social Media, Social Media Marketing | 0 comments

Instagram just announced the launch of Instagram Stories, a new format of photo and video sharing in which content disappears after 24 hours. Does this sound familiar? Well, it should, given that this feature bears a lot of resemblance to Snapchat--the trailblazer in disappearing content--and its Story function. Even The New York Times is noting the similarities, and Instagram CEO Kevin Systrom Read more...

Moving the Mobile Wallet Beyond Payments
by Prasad Dhamdhere | July 28, 2016 | Customer Engagement, Customer Loyalty | 0 comments

The moment the phrase mobile wallet falls on our ears, we most likely think of a payment solution. And it’s alright too, as so many people are using mobile wallets to complete the payment process. But apart from being a payment tool, mobile wallets can also be used as valuable frameworks in which loyalty programs can be embedded, and strategic Read more...