Social Contest Best Practices for 2017
by Eliza Fisher | January 19, 2017 | Advocate Marketing, Contests, Customer Engagement | 0 comments

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more...

Does SMS Marketing Work?
by Prasad Dhamdhere | | Customer Engagement | 0 comments

It’s not at all difficult to understand the unmatched fascination that many marketers have with SMS marketing. It’s not just because of the piercing penetration of mobiles in people’s lives so much so that 46% of smartphone owners say they couldn’t live without their smartphone, and that 80% of American adults text, which makes it the most common cell phone activity. More Read more...

Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Best Practices, Customer Engagement | 0 comments

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more...

Store Differentiation 2017: 4 Ways to Become a Destination
by Prasad Dhamdhere | January 14, 2017 | Customer Engagement, Omni-Channel | 0 comments

You cannot keep working with typewriters when the whole world is in sync with computers. Physical stores are somewhat like typewriters when seen in light of the dominance that online shopping has been experiencing for last few years. But the analogy that I have made has to do more with stores' ability to innovate, rather than with the actual need for Read more...

One and Done! In-App Loyalty + Advocate Marketing with SDKs
by Eliza Fisher | January 11, 2017 | Customer Engagement, Customer Loyalty | 0 comments

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more...

Loyalty Trends 2017: Greater Flexibility, Greater ROI
by Prasad Dhamdhere | January 5, 2017 | Customer Engagement, Customer Loyalty | 0 comments

Loyalty programs have evolved significantly since S&H Green Stamps carved out a foundation by giving consumers stamps based on their spend, which could be redeemed for products. The reason for that evolution is simply that marketers don't want customers to lose interest. Thus, to shed away this risk of being too common, it is necessary for marketers to augment the philosophical as well Read more...