4 Must-Have Customer Engagement Strategies
by Prasad Dhamdhere | March 15, 2017 | Customer Engagement | 3 comments

While discussing customer engagement strategies, CRM Expert Paul Greenberg defined customer engagement as “the ongoing interactions between company and customer, offered by the company, chosen by the customer”. This is by far the most correct and “all-revealing” definition. The first part of this definition accurately pins down the importance of nurturing the customer relationship from the point that customers discover your Read more...

Bolstering Retention with Private Label Credit Cards in Loyalty Programs
by Eliza Fisher | February 24, 2017 | Customer Engagement, Customer Loyalty | 0 comments

A major focus of marketers has rapidly shifted from pro-customer to pro-customer choice. That's the reason why businesses opened their doors for all forms of payment modes along with becoming device-agnostic. Private label credit cards (PLCC), store-branded credit cards issued by a bank or commercial finance company, were an attempt to remold business by adopting that much needed pro-customer choice model as Read more...

The Receipt Data Aggregator: A New Data & Loyalty Opportunity for Brands
by Eliza Fisher | February 22, 2017 | Customer Engagement, Customer Loyalty | 5 comments

It's clear that the rapid pace of changes in tech has opened up new worlds for sellers. A few decades ago, e-commerce was unthinkable, while a few years ago it seemed crazy to shop from our phones, and now we can make purchases online just by speaking to robots. Thanks to a combination of tech innovations like these merchants of all Read more...

The New Forms Of Visual Content
by Prasad Dhamdhere | February 17, 2017 | Customer Engagement, Visual Commerce | 3 comments

With at least two distractions per minute, the attention span of a modern person is as thin as a piece of paper. Current research suggests that it hovers around 8 seconds. Now, when this reality of dwindling attention span is coupled with the fact that shoppers make a purchasing decision within 90 seconds of interacting with a product, you can Read more...

Omni-Channel Loyalty for Beauty Brands: Connect With End Consumers
by Prasad Dhamdhere | January 27, 2017 | Customer Engagement, Customer Loyalty | 15 comments

TABS Analytics' study on cosmetics found that there is no true loyalty in the beauty industry. Heavy buyers opted to purchase across multiple brands. The study found that, on average, frequent buyers are purchasing across 8.6 brands while medium buyers are purchasing across 4.7 brands. The average buyer purchases more than 5 brands per year, both in-store and online. Of course, Read more...