Social Contest Best Practices for 2017
by Eliza Fisher | January 19, 2017 | Advocate Marketing, Contests, Customer Engagement | 0 comments

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more...

A Few of Our Favorite User Generated Content Examples
by Prasad Dhamdhere | September 13, 2016 | Contests, Customer Engagement, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

User Generated Content (UGC) like Visual Commerce, Questions and Answers, and Ratings and Reviews is definitely one of the most prioritized tactics in the current scheme of modern marketers. It is becoming more and more unavoidable due to the dazzling maze of social media and mobile phones. No wonder, many companies are putting their best foot forward to absolutely get it Read more...

The Top 12 Ways Companies Gave Back to Customers in 2015

The holidays are a time to give back and reflect on what went right (um, and wrong) this year. During this convivial time, we’d like to take a minute to appreciate the ways in which companies gave back to customers via brand advocacy and customer loyalty this year.  The reward of doing so isn’t just the warm feeling you get Read more…

Three Key Factors in Setting up Successful eCommerce Contests
by Akbar Jaffer | October 28, 2015 | Best Practices, Contests, Facebook, Pinterest | 0 comments

Contests are a great way to promote your social commerce and customer loyalty programs. Whether your contests are on your site, offline, or on any of the popular social media networks, their success is primarily dependent upon two things: planning and marketing. In this article I will cover planning: incentives, contest platforms, and the information you need to collect. In the next article I will discuss tried and tested ways to market your contests.

3 Ways An Omni-Channel Experience Can Strengthen Your Brand
by Caroline Crawford | June 4, 2015 | Contests, Customer Loyalty, eCommerce, Social Commerce, Social Media, Visual Galleries | 0 comments

In our technology-driven world, consumers have become dependent on using technology to shop and communicate with their favorite brands, making it critical for companies to embrace technology and create a brand experience that fits all types of shoppers. As a retailer or manufacturer, thinking of new and creative ways to attract new customers and keep your current ones means fitting Read more…

How Skis.com Monetized Social Media Using Social Annex’s Social Commerce Solutions

Online action sporting goods store, Skis.com, came to Social Annex searching for a robust social commerce solution with a complete platform. They needed a vendor that could perform and scale their business while staying within their budget and Social Annex delivered. Using Social Annex’s social commerce solutions that are built from the ground up with a comprehensive list of tools, Read more…