8 Steps to a Successful Social Commerce Strategy

Before we dive into what success looks like for Social Commerce, let’s define what Social Commerce is. Social Commerce is a set of marketing strategies, tools and programs that work together to monetize a social media following. A successful social commerce program doesn’t work the same for everyone right out of the box. It has to be customized to match Read more…

How E-Commerce Marketers Can Improve Social Engagement [Infographic]
by Erin Duff | May 30, 2013 | Content Marketing, Infographic, ROI, Social Commerce, Social Media Marketing | 0 comments

The world of e-commerce becomes increasingly competitive every day, and there is more pressure than ever to disrupt, stand apart from the crowd, and stay at consumer top of mind.  As retail giants Amazon and Alibaba scale up and dominate on price points, shipping costs, and product availability, retaining core customers becomes even more essential.  Remaining economically relevant and connected Read more…

The Virtual, Visual Future
by Erin Duff | April 22, 2013 | Content Marketing, Facebook, Social Media Marketing, Startups | 0 comments

As we move further into 2013, new technology continues to inspire and amaze at an increasing rate.  Not only are we witnessing the demise of the personal computer with the continued widespread adoption of tablets and smartphones, but technical advances made in all industries are exciting to watch as well.  Fully electric cars are no longer an un-economical concept, but Read more…

Adobe® Social – Social Media no Longer an Experiment but a Marketing Must-Have
by Erin Duff | March 11, 2013 | Content Marketing, Social Media Marketing | 1 comments

With businesses now transitioning from early adopters to early majority, a lot of emphasis is now being placed on gaining valuable business insight into marketing efforts and their conversion ratios. The Marketing VP’s have been handed huge kitties of money to spend on efforts to drive traffic and increase conversions. A sizable portion of this budget is pumped into Social Media Read more…

Coming Across Your Message Through Social Media
by Erin Duff | September 10, 2012 | Content Marketing, Facebook, Twitter | 1 comments

It’s no secret that having a social media account for your brand and business is not an option but a necessity. With social media having more of an impact it is necessary that you want to convey a message to your audience. Any message that stems from your company represents your brand. Every message you post on your social media Read more…