ASOS’s Success: 5 Lessons Everyone Can Learn

ASOS may have recently shuttered its Chinese site, but the British fashion giant is seeing massive success on other fronts. Last week their team reported an 18% increase in pre-tax profits from the end of August through February 29. Total sales, meanwhile, grew by 21%. In the past year, more than 20% of the UK population purchased something from the Read more…

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at least was planning–on rolling out Read more…

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

On Thursday, Amazon went down for 20 minutes and lost an estimated $3.75 million. Of course, though, compared to the roughly $100 billion it generates in sales in a year that’s chump change. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus on four of Read more…

Content Marketing for Valentine’s Day: Get Some UGC Love

This Valentine’s Day, you deserve to have your customers shower you with love and praise. You should use their excitement to supercharge your content marketing efforts. User generated content (UGC) is an extremely valuable resource for marketers in practically any industry. After all, 70% of consumers value peer recommendations and reviews more than professionally written content, and 84% of millennials Read more…

The 7 Most Interesting Digital Marketing Trends for 2016
by Eliza Fisher | December 4, 2015 | Content Marketing, Customer Engagement, Customer Loyalty, eCommerce, Social Commerce | 0 comments

Maybe we’re unusual, but here at Social Annex we love how at the end of every year, tons of articles appear about the next big ecommerce and digital marketing trends. Rather than focusing on what’s already happened this year, marketers look ahead, brainstorm, and hypothesize about what we might see soon. In short, it’s all about possibility, and with that comes excitement. Read more…