From Travelers to Marketers: Advocate Marketing for Hospitality

The desire to travel to the depths and corners of the world exists in almost every person. This is why it makes perfect sense that the travel and hospitality industries are so massive, and still have even more potential. But the first thing that hotels, tour businesses, and other tourism companies will have to do to make full use of Read more...

Snapchat Fashion Marketing: Fendi Gives More Life To Snapchat Stories
by Prasad Dhamdhere | October 17, 2016 | Content Marketing, Social Media, Social Media Marketing | 0 comments

Whether it’s the use of drones to show its catwalk fashions or having its models walk on water to mark its 90-year anniversary, Fendi, the Italian high fashion brand, always knows how to market itself differently.  Currently, the fashion house is subverting things by taking content from Snapchat--which is famous for disappearing within 24 hours--and giving it a longer life. This Snapchat fashion Read more...

6 Strategies Behind the Home Depot’s Marketing Domination
by Prasad Dhamdhere | September 29, 2016 | Content Marketing, eCommerce, Omni-Channel, Social Media, Social Media Marketing | 0 comments

The outcome of quarterly retail earnings season has once again certified the Home Depot's marketing and sales success in the overly competitive field of the American home improvement industry. It has continued its dream run for the successive fifth year. The following graph will tell this story in a much clearer way. Lowe's stock gains have nearly kept pace with Home Depot's, Read more...

The Most Valuable Content Marketing Trends for 2017
by Prasad Dhamdhere | September 21, 2016 | Content Marketing, Customer Engagement, Facebook, Social Media, Social Media Marketing, User Generated Content | 0 comments

Content is not merely the written word anymore, and it shouldn't only discuss your products. Content, whether it's blog articles, videos, pictures, GIFs, emojis, or whatever else, has become a way to inform, entertain and educate your audience about everything that happens in and around your respective industry. Indeed, content is changing and so is the way it is being Read more...

Williams-Sonoma’s Marketing: 5 Strategies to Steal
by Prasad Dhamdhere | September 16, 2016 | Content Marketing, Customer Engagement | 0 comments

Online sales for Williams-Sonoma, an American retailer of kitchenware and home furnishings, grew 6.4% for its fiscal year to $2.523 billion from $2.371 billion in 2015. Total sales for the year increased 5.9% to $4.976 billion from $4.699 billion for the same time frame. Of course, when such fabulous results happen, you can be assured of the fact that the giant Read more...