Q&A: Increase Customer Engagement With Multiple Answer Sources For Authenticity
by Carolyn Pace | October 15, 2015 | Best Practices, Questions and Answers | 0 comments

Retailers and manufacturers are adopting Questions and Answers (Q&A) software because they see a huge increase in product- and company-related questions coming from their customers. Q&A increases conversions by allowing your product experts to provide instant answers to questioning customers. Unlike traditional customer service, Q&A provides a display of product knowledge offering instant gratification and authentic-rich user generated content.

Soliciting Reviews: Ask and Ye Shall Receive
by Eliza Fisher | October 12, 2015 | Best Practices, Ratings and Reviews, User Generated Content | 3 comments

When your ecommerce or omnichannel retail brand implements a Ratings and Reviews solution, it obviously won’t be of any use unless your customers actually submit reviews. Especially since 45% of customers share negative reviews on social media, compared to 30% who share positive reviews, it’s crucial to get ahead of the curve and get satisfied customers to write reviews. In order to fully reap the benefits of Ratings and Reviews--which include SEO boosts, increased brand authenticity and trust, helpful information for prospective buyers, feedback for merchandisers, and more--you must solicit them.

3 Best Practices For Visual Commerce
by Carolyn Pace | October 5, 2015 | Best Practices, User Generated Content, Visual Commerce, Visual Galleries | 0 comments

Internet users are known to have nearly instantaneous reactions to what they see on their screens. In less than 50 milliseconds, users experience an initial “gut feeling” that help them decide whether they’ll stay or leave. This first impression depends on many factors including structure, colors, spacing, symmetry, and amount of text, fonts, and more. Looking at a brand’s visual gallery is no different. In addition to the aforementioned variables, consumers make their judgments based on attractiveness, likability, trustworthiness, competence and aggressiveness.

Connect the Omni-Channel Dots… Even in Your Refer a Friend Program
by Erin Duff | October 1, 2015 | Best Practices, Refer a Friend | 0 comments

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a brick and mortar store. It hasn’t always applied to other aspects of brand engagement, such as refer a friend programs.

Ratings and Reviews Design: Two Thumbs Up for an Intuitive Layout
by Eliza Fisher | September 25, 2015 | Best Practices, Ratings and Reviews, User Generated Content | 0 comments

We recently wrote about which questions and prompts to provide to your customers when they write Ratings and Reviews for your ecommerce site. Once you’ve decided what sort of information they should provide, you’ll need to consider how to display it all. Because this is one of the social commerce products with the most content to sort out, designing an optimized Ratings & Reviews system can seem a bit overwhelming. Your customers likely have a lot to say about your products, and you must thoughtfully organize all their viewpoints, recommendations, pros and cons, and ratings.