What We’ve Learned About Loyalty Program Communication
by Prasad Dhamdhere | January 20, 2017 | Best Practices, Customer Loyalty | 0 comments

Loyalty marketers all across the world should take a note of the fact that Harold Geneen, a former president of the ITT Corporation, had included communication in his list of the five essential entrepreneurial skills for success. The reason for his insistence on the value of communication comes from the fact that it's impossible to get customers to take action without Read more...

Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Best Practices, Customer Engagement | 0 comments

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more...

Connect Directly with Customer Loyalty for Consumer Manufacturing
by Eliza Fisher | December 20, 2016 | Best Practices, Customer Loyalty | 0 comments

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more...

6 Crucial Ways to Promote Your User Photo Campaign
by Eliza Fisher | December 17, 2016 | Best Practices, Visual Commerce | 0 comments

When you see an advertising message, what catches your eyes most -- words or images..? More or less, it’s an image! That’s why 67% of buying decisions are influenced by high-quality visual content rather than product information alone. Photos from customers are often even more engaging--they present real proof of your customers' happiness and your brand's identity. In fact, 63% of Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...