Advocate Marketing Winners of 2016
by Prasad Dhamdhere | January 17, 2017 | Advocate Marketing, Best Practices, Customer Engagement | 0 comments

There is no doubt that advocacy marketing is one of the most (if not the most) powerful marketing tools nowadays. And that’s not just an opinion. Take a look at these numbers: According to the Word of Mouth Marketing Association (WOMMA), when an advocate recommends your brand, it can generate at least 5 times more sales than a paid advertisement, going Read more...

Connect Directly with Customer Loyalty for Consumer Manufacturing
by Eliza Fisher | December 20, 2016 | Best Practices, Customer Loyalty | 0 comments

Historically, consumer goods manufacturers--those making items like kitchen appliances, washing machines, dryers, and so on--have had an indifference towards loyalty-boosting endeavors due to their products' higher prices and longer purchase cycle. Beyond this, many shoppers don’t purchase directly from these manufacturers, so establishing a good channel of communication can be hard. However, that’s the exact pain point that customer loyalty Read more...

6 Crucial Ways to Promote Your User Photo Campaign
by Eliza Fisher | December 17, 2016 | Best Practices, Visual Commerce | 0 comments

When you see an advertising message, what catches your eyes most -- words or images..? More or less, it’s an image! That’s why 67% of buying decisions are influenced by high-quality visual content rather than product information alone. Photos from customers are often even more engaging--they present real proof of your customers' happiness and your brand's identity. In fact, 63% of Read more...

The Luxury Industry in the eCommerce World
by Giovana Zanellato | December 14, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 0 comments

Online shoppers won’t find a price list or an “add to cart” button when they visit the website of iconic watchmaker Patek Philippe.  The homepage is not dominated by limited edition timepieces. Instead, there is a commercial featuring a father congratulating his young son for winning a cricket match. A tradition where customers can look but not purchase, is certainly Read more...

5 Reasons Why Retail Mobile Apps Fail
by Giovana Zanellato | | Best Practices, eCommerce | 0 comments

The time for mobile shopping has come. And retailers were quick enough to prepare for it. For a while now, they have been pushing towards a business ecosystem helmed by mobile devices. And naturally, apps are at the forefront of that ecosystem. They were undoubtedly right in their assessment, as 45% of U.S. internet users reported that they use their Read more...

Revolutionizing Omni-Channel and eCommerce Segmentation in 2017
by Eliza Fisher | November 16, 2016 | Best Practices, Customer Engagement, eCommerce, Omni-Channel | 1 comments

As 2016 draws to a close, marketers need to reevaluate how to reach out to and engage their audiences. It’s been clear for a while now that mass emailing is generally unproductive, so we’ve gotten used to contacting current and potential shoppers based on variables like whether or not they’re a new member of our lists, if they’ve abandoned a Read more...