Recent Posts

Google Trusted Stores is Shutting Down: Here’s Why and How

Google just announced that Google Trusted Stores is shutting down. The search giant hasn't provided a specific end date for the certification program for online sellers, which was rolled out in 2012. I'll be replaced by a new program called Google Customer Reviews.  Let's take a look at some of the specifics. What is Google Trusted Stores? Google Trusted Stores has been a program for online Read more…

Bolstering Retention with Private Label Credit Cards in Loyalty Programs

A major focus of marketers has rapidly shifted from pro-customer to pro-customer choice. That's the reason why businesses opened their doors for all forms of payment modes along with becoming device-agnostic. Private label credit cards (PLCC), store-branded credit cards issued by a bank or commercial finance company, were an attempt to remold business by adopting that much needed pro-customer choice model as Read more…