Recent Posts

Internationalized Loyalty + Advocate Marketing for Global Shoppers

The world is growing smaller, and online and omni-channel sellers need to keep up. Forrester predicts that global cross-border B2C e-commerce will more than double over the next five years. All merchants of a certain size rely on international shipping and different language- or country-specific sites, but sometimes their marketing programs don’t maintain pace. Between different languages, limited budgets, Read more…

UGC for Electronics Manufacturers: A Vital Brand Voice

Different people have defined the term “brand” in different ways. For Cheryl Burgess, a brand is a reason to choose. Leo Burnett said that brand is anything that leaves a mental picture of its identity. But in essence, a brand is a promise to a consumer. A strong brand is one that keeps its promise through thick and thin, as Read more…

Social Contest Best Practices for 2017

Oprah Winfrey, perhaps the most successful TV host of all time, created a storm one day in 2004 when she gave away Pontiac cars to all 276 members of her audience. Unsurprisingly, her show saw unprecedented viewership. But it also pulled more than 140,000 visitors to Pontiac.com, a 600% increase in their regular daily traffic at that time. On top Read more…

One and Done! In-App Loyalty + Advocate Marketing with SDKs

It’s crystal-clear that mobile usage has grown rapidly in recent years, and projections don’t signal an end to this trend. In the US, mobile overtook desktop as the primary method of digital consumption in 2014 and hasn’t stopped growing since. As of fall 2016, eMarketer estimated that 79% of US adults owned smartphones. 37% of adults in emerging markets reported Read more…

Our Top Posts on Engagement, Loyalty, + Advocate Marketing in 2016

There are a whole lot of things to say about 2016, but here at Social Annex it was a pretty wonderful year for our blog. We have more readers than ever before, as well as a great new design. As a thanks to you, our readers, let's take a look at our most noteworthy and interesting posts about customer engagement, loyalty, and advocate marketing in 2016. Read more…