There’s no doubt the popularity of loyalty marketing programs has consistently been on the rise with a reported 3.3 billion customer loyalty memberships in 2015 and a 26% increase in memberships reported since 2013. However, the flip side of that growth, is actual consumer participation has dropped. The average U.S. household belongs to 29 loyalty programs, but is only active in 12 of them.
It’s not enough to just create a Customer Loyalty program, brands need to make their loyalty program stand out. After all, a 5% increase in customer loyalty would increase the average profit per customer by 25-100%. In light of this data, here are 4 ways to get the most out of your Customer Loyalty program.
A Customer Loyalty Program is about more than just repeat purchases, it’s about building high-quality, lasting relationships and fostering fully engaged customers. And a central pillar in that, is initiating communication and offering rewards beyond purchase-focused engagement.
2. Execute End-to-End Marketing
Marketing shouldn’t stop when you hit your loyalty registration goals. Just like traditional brand marketing, you need to continually strategize, implement and improve the marketing tactics around your Customer Loyalty program.
According to Gallup one of the biggest factors in getting customers fully engaged with a loyalty program is the quality of discounts and rewards. Tailor your rewards to your customers to ensure they see the value in your loyalty program.
Don’t limit your Customer Loyalty program to the online world, leverage omni-channel options to create an engaging experience no matter where your customers are. 73% of smartphone users are interested in interacting with their loyalty programs through their mobile device and customers are 43% more likely to make a purchase when mobile offers are part of a coordinated campaign across multiple channels.