Here are 6 surprising ecommerce statistics marketers, brands, and manufacturers might want to consider when you’re crafting their next marketing strategy.
Mobile Search Converts
78% of mobile searches for local business information results in a purchase.
Logically this makes sense, searching locally could indicated a readiness to buy that is not as present in general searching activity. Keep in mind Google plans to start using mobile-friendly compliance as a ranking in April. Find out how much you stand to lose if you aren’t mobile responsive.
Mobile Is Also Gaining Strength
One third or 33% of ecommerce sales are now happening on mobile devices. This is dramatic increase from just 12% in 2012.
Earned Media Is Vital
92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. Social media offers a great opportunity to solicit and grow your earned media from your loyal customers in the form of user generated content such as reviews and referrals.
Social Commerce is growing rapidly.
It is estimated social commerce will reach 14 Billion by this year which represents 5% of total retail sales for the year.
Facebook Is the Biggest Source of Orders From Social Media
Facebook represents the biggest source of orders from social media sites, representing nearly 85%. This is surprising considering the general negative response of advertising on Facebook and the fact that other sites such a Pinterest and Instagram are better suited for a shopping experience given their visual nature. However, this most likely due to the fact that other social networks, in particular Instagram have made native advertising incredibly difficult.
Almost Half of Shoppers Start Their Hunt On a Search Engine
44% of online shoppers begin by using a search engine. Search engine optimization offers a great free way to capitalize on these searchers, bring them to your site and converting them into paying customers. Check out our post on how to optimize your ecommerce to learn more.