Social Annex Blog

Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

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Recently I decided that I needed to purchase a power line adapter to increase my wireless internet range in my home. I narrowed down to the ones I wanted based on brand name and features that I was primarily interested in.  Considering that I had no experience using one I decided to find out what others were saying about them. I visited the product listings on Amazon, Bestbuy and Google and spent the next couple of hours reading user reviews. I wanted to see what others had gone through and whether or not the product would meet my needs. Not only did I read the good and bad reviews, I also considered the amount of good reviews vs bad reviews. However, the most important part of the process for me was the conversations others were having about the product and if the brand itself was responding to customer questions.

In talking with friends, I learned that different people utilize Ratings and Reviews in different ways. There is no one good way to take advantage of them. However, this is for sure that not having ratings and reviews for a product can kill the sales for that product.

In previous articles I highlighted why Ratings and Reviews were important to a business, in this article I will focus on Social Questions and Answers (Q&A) and how it will increase shopper engagement for your brand and conversion for your products.

Social Q&A is a great engagement tool that e-commerce sites should take advantage of. Before buying a product, shoppers can ask questions about that product and have previous buyers of the product answer them.

I have found that most questions posted usually get answered within the same day. What makes Social Q&A effective is its ability to create a connection between customers. It has been well noted that people trust opinions of other customers as compared to the brand marketing.

So Instead of reading a long FAQ or carefully crafted marketing collateral, customers can use opinions of real customers using the products in real life before making decision to make a purchase.

So how does Social Q&A exactly help businesses?

Increases Your Sales

Social Q&A works by putting both potential customers and past customers in a position to speak with one another. When a shopper comes across a product they like and have a specific question about it they can post a question that is then sent to past customers. When they answer the question the shopper is then notified then driven back to the website where they can potentially make a purchase.

 

Benefits Your SEO

Social Q&A is a powerful tool in your marketing arsenal. Because Social Q&A is an ongoing conversation between customers that can generate a massive amount of user-generated content. Because search engines like Google value content, it drives organic search traffic that leads to higher rankings.

Social Q&A is a powerful tool in your marketing arsenal. Because Social Q&A is an ongoing conversation between customers that can generate a massive amount of user-generated content. Because search engines like Google value content, it drives organic search traffic that leads to higher rankings.

Cultivate Brand Ambassadors

Social Q&A on your product pages makes it easier for potential customers to purchase the product they are interested in, by seeking the feedback posted by your past customers, allowing you to continually build a community of product experts. Customers, that come back to answer questions, help keep consistent engagement on your e-commerce site.

 

 

photo credit: theunquietlibrarian via photopin cc

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