Did you know that 247% of Millenials are more likely to be influenced by blogs or social networking sites?
According to research Millenials are the generation that is transforming consumer marketing. What distinguishes Millenials from past generations is there strong brand preferences. They expect to have a strong personal relationship with companies and their brands. Because of this Millenials influence other other customers in their social networks, while helping to define the brand.
Social Media acts as a catalyst for Millenials to use, as an amplifier for their opinions. Whether or not they have a positive or negative experience they will go out of their way to share it on social media, blogs and through reviews. Another aspect is the potential for criticism to go viral.
Millenials represent the customer market of the future and will outnumber baby boomers within 12 years. They are the main indicators, that are starting to change consumer behavior in the future. They influence consumer spending habits, brand perception and attitude.