Social Login has become a frequently used tool of many e commerce sites in the past year or so. This hasn’t happened without very good reason. This tool makes the entire user experience easier and has very tangible results in the form of decreased shopping cart abandonment and higher retention rates.
But if you are currently using or even contemplating using social logins, there remains a very important question. Which ones do you use?
The answer to that question depends on a few key factors including your site demographics, your brand, and your specific goals for using social logins. However, there are some general guidelines and best practices for social logins that can be applied across the board. Here at Social Annex we have your back. Here are the top 3 accounts to use with social logins.
Hands down, Facebook is the most highly recommended and widely utilized social platform used with social logins. The standout reason for using Facebook is the data collection. It offers way more access to information about your consumers than any other platform, and in addition, has the highest likelihood of being used by social login shoppers. Users that log in with Facebook also have the highest average order value. Also, 60% percent of social media users prefer to connect with brands via Facebook. It’s pretty much a no-brainer with this one.
Coming in at a very close number 2 we have the only other comparable internet giant, Google. Users average the second highest average order value while using Google. In addition, Google can access everything from Google plus to YouTube to Gmail, one of the most widely used email services on the planet. The there is a pretty good chance that a user is either already logged in on Facebook or Google, if not both.
Amazon’s social login offers access to the largest e-commerce consumer base on the internet. The advantage of using an Amazon login is that it connects you with a vast network of shoppers and not just users. 200 million shoppers to be exact. These users may be slightly more comfortable using Amazon, especially while shopping. Retention rates are sure to increase while implementing amazon as one of your available social login accounts.
Keep in mind that this list serves simply as a guideline. Here at Social Annex, we suggest that you use 4 social login options on your site, and these are considered our top 3 recommendations. We also offer social login connections for Yahoo, Linkedin, Paypal, and more. If you would like to learn more about social logins click here.