Life is unpredictable. Your social marketing strategy doesn’t have to be. Social tools have made it easier to predict social trends and identify what marketers should do next. Use the following social tools to keep your social marketing strategy data driven and in tune with your customers’ wants and needs. Pair your marketing initiatives with your customers’ trending interests for maximum engagement and success, without hiring a fortune teller.
Listen to your customers’ conversations
Your customer should always be the focus of your marketing initiatives. Start by listening to your customers comments, reviews and send out surveys to gauge new interests. Make sure your social is not just a one way street by commenting on customer’s posts and responding to questions and feedback. Include ratings and reviews on every product and encourage honest feedback.
Use social data to identify customer interests
Collect social data with tools like social login or social contests in order to determine common interests among your customers. In addition to location, age, and gender, you’ll be able to gather customer interests and likes. Use this data to predict what marketing campaigns will be most successful. If your customers show a strong common interest in Nicki Minaj, use concert tickets as a contest prize for more engagement and excitement. If applicable, run ads on her music videos for your products.
Determine trending products with social activity feeds
Combine user data with product data for even more targeted campaigns. With tools like real time social activity feeds, you’ll be able to see which products are popular among your customers. For more location specific trends, use tools like popular products in your area to determine what is trending on the west coast vs. the east coast. Use these trending products in product giveaways or feature them in Pin to Win contests.
Social tools makes it easier to collect data and pinpoint trends. By identifying trends and keeping open communication with your customers, you’ll be able to start predicting what marketing campaigns will be a success and which direction to move forward in.