Pinterest has really upped their game this year, introducing new ways for businesses to take advantage of this visual network. Preliminary data shows that it is driving 78% more revenue in 2014 compared to the previous year. And not slowing down with news to introduce paid advertising next quarter, similar to promoted pins.
Pinterest is not just for businesses with highly visual products. Pinterest promotes a lifestyle and can be easily incorporated into any type of business. For example, a tire shop could just post photos of their products, but in order to really engage with Pinterest users, the tire shop could add boards with cars, road trip ideas, fast food destinations, etc.
1. Take your ideal buyer personas and create boards for them
Think of your Pinterest as an extension of your brand and company lifestyle. Your boards don’t need to be limited to just your company products. Create boards that will resonate with the type of shoppers you attract. A men’s apparel company that sells casual business attire, might also want to pin shoes, simple dinner recipes, or even date ideas. Pinterest has also enabled article pins. Share interesting articles with tips and advice for your shoppers. Vertical infographics also work well with Pinterest’s visual interface. Don’t be afraid to promote brands that complement your company and have the same audience as you.
2. Optimize product descriptions on-site
Help shoppers, help you by pre-populating descriptions for each product with your Pin It button to optimize keyword search to help boost your pins in search results. Take advantage of the Pin Description feature on Pinterest to help Pinners find your products more easily. Also use trending hashtags to help Pinners find your product-pins with popular keywords. Increase your social reach and drive pinners onsite.
3. Always aspire to inspire
Most Pinterest users are pinning products that inspire them – either for their home, their wardrobe, their diet, etc. Pins with positive messaging tend to get more repins, favorites and likes. Keep a board filled with inspirational quotes and ideas that resonate with your company culture.
4. Drive Traffic onsite with Pin it to Win it
Engage with shoppers and pinners with a viral Pin it to Win it contest. Highlight trending products by having shoppers pin it for a chance to win, or have a Repin It to Win it for businesses who don’t feature products on their Pinterest. Quickly flood Pinterest and your shoppers’ boards with your products and pins for increased social reach.