Social User Generated Content creates a unique, dynamic shopping experience online, builds a community of advocates, and drives ROI
Instagram became arguably the most powerful visual social platform this previous year. According to L2 Think Tank’s recent research, Instagram’s community boasts 15 times more engagement than Facebook, with 91% of retail brands flocking to this powerful visual platform. Many brands are featuring Instagram Curated Galleries onsite to turn visual commerce into conversions. Photos are curated from Instagram with a unique branded hashtag and then featured on site, on individual product pages or on its own landing page. These showcase popular products and top influencers in a unique photo gallery for a dynamic shopping experience.
Social Annex hit the floor running this year by re-launching our website and introducing a brand new set of social tools, partly in response to the tremendous success and growth of Instagram the previous year. Social Annex remains the ‘One Stop Social Platform’ and raises the bar for social commerce with the launch of 5 unique social buckets, perfected to stand alone or work together as one powerful social platform. In addition to our usual social suites – customer loyalty, social login, social commerce apps and contests – Social Annex has added another suite focused on User Generated Content (UGC).
UGC refers to photos, videos, reviews, ratings, blog posts, or any other type of content that fans create and share themselves. This is in answer to the rise of visual platforms such as Instagram, Vine and Pinterest. Ecommerce businesses can now use this tool to create dynamic visual galleries with photos curated from sites like Instagram to engage shoppers at the point of sale. We’ve seen that users who engage with fan made product photos are 3-5x more likely to convert. Most importantly, with the addition of this tool suite, brands are able to nurture customers to build a branded community of top influencers.
The Social User Generated Content suite includes tools such as Social Q&A, Reviews & Ratings, Instagram Curated Galleries, Social Wishlist, Social Activity Feed, Facebook Expressions, Products Your Friends Like, Popular Products in Your Area and Social Curated Products. These tools are designed to maximize engagement with fans. 90% of consumers are more likely to recommend a brand after interacting with them over social (IAB). Social UGC is designed to get fans to not only share and like branded content, but to become content creators themselves.