Social Annex Blog

Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

email-turnsharesandlikes

You already have a large fan base on Facebook, how can you leverage that huge social presence to increase engagement and drive traffic back onsite for increased conversions? Social numbers only matter so much. If those fans are not actively purchasing and going on-site, it means very little for your bottom line. A video-game retailer came to us with this exact problem. We worked together to design and run a Facebook Like Gating contest on-site as well as their Facebook page. To attract current fans, additional entries to the contest were given for shares and friend referrals. Let’s take a closer look at how this contest brought in over $10,000 dollars in incremental revenue.

Differentiating Factor 1: A unique branded prize, available only through the contest.

Incentivize fans with a drool-worthy branded product that will have them dreaming at night. This retailer offered a one-of-a-kind prize to entice current fans and attract new ones. The prize doesn’t necessarily need to be high in cost, but rather it should be high in value for fans of the brand. Also, the fact that it was only available to consumers through the contest definitely made it much more alluring. This got current fans to re-engage and excited to interact with the brand. In a little over 30 days, they received over 30,000 entries. Engage your fans with an exclusive prize that your fans would love to have. Make it only available through the contest to create even more buzz among fans.

Differentiating factor 2: Generate high quality shares

Loyal fans shared and referred and ultimately drove thousands of qualified new visitors onsite. Further incentivize current fans with additional entries for shares and referrals. Visitors who entered through the contest were 3x more likely to convert. Because the prize was so unique to the brand and its fans, the friends who accepted the shares were also more likely to become loyal brand advocates themselves. By creating a very niche prize, this retailer ensured high quality traffic that converts. The results were astounding. They received almost 800 social referral orders.

Each initial contest entry brought with it granular customer data from Facebook Open Graph’s API – including Likes, Interests, geographic location, and a verified email address. With this information, you’ll be able to pinpoint top influencers and collect rich actionable data for next-level marketing initiatives. The contest was not only valuable for the spike in traffic and conversions, but it enabled them to set the foundation for more strategic marketing, even more engagement and ultimately more social ROI.

 

Related Posts
Comments

Submit a Comment:

Your email address will not be published. Required fields are marked *

  1. avatar
    Alinn Louv
    on January 30, 2014 at 7:00 pm

    Haha, no worries! After I read through it again, it was a bit embarrassing. Grammar is definitely important!

    Glad you found the content valuable! Do you have any questions or topics that you would like to see on the blog moving forward? We’d love the feedback.

  2. avatar
    Laura
    on January 30, 2014 at 5:56 pm

    Thanks for responding, Alinn! I didn’t mean to beat you up. Your post contained valuable content, and that’s what’s really important. :) I’m just a grammar nerd, lol.

    Thank you for sharing such great ideas!

  3. avatar
    Alinn Louv
    on January 28, 2014 at 3:41 am

    Thanks Laura! I do apologize for the punctuation. We edit and review the posts, but we definitely missed a few here! We’ll be sure to review articles more closely before going live. Best, Alinn

  4. avatar
    Laura
    on January 24, 2014 at 2:52 pm

    I love the articles you guys post, and I think this one contains another gold nugget. The idea of using a unique prize that’s only available through a contest is a great way to entice fans and engage new brand advocates. My only complaint is that the author needs to take a refresher course in punctuation. I found all the misplaced and inappropriately-used commas, dashes, and other punctuation distracting; I kept stopping and re-reading to make sure I was following the intended point. Grammar and punctuation do matter!

Request Demo
Contact Us
Hide me
Contact Us
Close






Button
Request Demo
Close






What are you interested in?





Button