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Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

Ladies and Gentlemen, Twitter has taken a turn as far as what users see on their feeds. The annoyance (or preference) of having to click on a link in the middle of a tweet in order to see the image has taken a leap. As of October 2013, the image is now visible on the news feed as easily as any other piece of content that is being uploaded or posted to the social media platform. However, unlike other pieces of content, this could be huge for those who want to utilize the 140 characters to the best of their ecommerce advantage. Let’s take a base look at the devices that utilize the different layouts of the platforms and what those in the marketing sector could do to make their piece just that much easier to manage for their target consumers.

Smartphones

There are several different types of apps that are utilized for the smartphone user when it comes to Twitter. All of them allow users to see what’s going on with their news feed and give them the ability to hide, click through, unfollow, or just plain ignore posts. When it comes to utilizing Twitter’s new image function, ecommerce professionals may want to look into the size and layout of the ad they’re wishing to place in the space. If a majority of the target market utilizes their smartphones and smaller platforms, you may want to start downsizing the amount of content going into your ad. Place a single ad with a hashtag “meme style”, or a quick snipped of video that isn’t overloading to your target market. Make sure that the image is simple but interesting; this is imperative when trying to get your target market to click on your ad and go to your site. Too much noise on a screen for smartphone users could easily turn them off of your Twitter account for good, so keep it plain and simple.

Tablets

The tablet interface is a lot like the smartphone interface. However, the smallest tablet screen most come across is a 7-inch screen. This will give you a little more room to work with when it comes to your ad space. This doesn’t mean that you get to over crowd your target market, but you do get to enjoy a little more creative space. When creating your ad for the tablet you can complicate the image or video a little more. Don’t overdo it. You’ll also want to make sure that the ad is relevant to the landing page. For example, if you’re touting laptop deals, don’t have your content go directly to the homepage of your site. The landing page should have something to do with whatever your image or video topic is.

Laptops

This is where you and your marketing team get to have fun. Laptop screens can get up to a whopping 18-inches and then some. You can complicate your images as much as you want to with these screen, but don’t get overzealous about creating something “incredibly awe-inspiring”. You will end up wasting your time. To the point is always going to be your friend in the world of ecommerce and Twitter. Creating content for the bigger screens is no different.

Why Take the Time?

While Twitter’s new interface is new and still learning how to crawl, you want to take the time to reach out to the demographic that utilizes the social media platform. Because of the partnership budding between Twitter’s famed hashtags and American Express (AmEx) you will want to jump onto the bandwagon as far as utilizing Twitter to get your numbers up in the sales and click-through category. Ignoring this change could end up costing you and your company quite a bit of potential revenue. Taking the time to realize what your target market wants and what you’re going to have to supply them is a great way to ensure that your followers don’t start dropping off due to irrelevant content or content that can’t be easily digested by users.

Ecommerce is a game that should be played a lot like chess. You need to predict what’s going to happen next and make every move count. With the ever changing social media world and the quickening pace of most consumers, utilizing screen size and density to help boost your Twitter campaign is wholly important and shouldn’t be ignored.

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