Social Annex Blog

Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the help of customer loyalty programs.

BA- Crop 1Step 1: Understand how loyalty programs affect lifetime value

  • The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.

Step 2: Determine what is important to you and to your shoppers

  • Rewarding repeat shoppers with points increases annual visits by up to 20%.

Step 3: Segment, personalize, and remarket

  • 62% of shoppers don’t think that brands they’re most loyal to are doing enough to reward them.

Research confirms that customers are more likely to remain loyal to a company if rewards are offered. In fact, 75% of consumers would switch brands if offered real-time discounts and promotions while shopping on a site.

To learn more about how customer loyalty programs increase retention and build lifetime brand advocates,  Check out the Infographic. 

BA-Crop 2

Related Posts
Comments

Submit a Comment:

Your email address will not be published. Required fields are marked *

Request Demo
Contact Us
Hide me
Contact Us
Close






Button
Request Demo
Close






What are you interested in?





Button