Lately, there has been a lot of debate over Google+ as a social network, and whether or not you should be including it into your social e-commerce strategy.
The answer is yes. With over 300 million active users, now is not the time to underestimate Google’s ability to generate an influential social platform with unique benefits of its own. The fact of the matter is that Google+ isn’t just a social network.
As the 2nd largest social network, engagement on Google+ increases your search ranking and validates your site’s authenticity. While there are distinct differences between search traffic and social traffic, Google+ proves that search traffic is reliant on social. Not only are there 625,000 new users on the network every day, but the Google+ button is used more than 5 billion times per-day giving you a large opening to connect with your audience.
Additionally, Google+ has a wide range of data about its users. Whenever a user logs into Gmail, it tracks and gathers information about their online activities. Furthermore, when a user actively operates the Google+ feature, the network can already predict user interests.
3 reasons you should be on Google+:
- Proves to Google that your company is “real”
- Increases search ranking through social traffic
- Circle growth results in more people seeing your content
The platform as a social network presents unique opportunities especially for e-commerce companies because its users are widely characterized as “tech-savvy.” The fact that many have not yet realized the network’s benefits can work in favor of your business. Based on its general “newness,” now is a better time than ever to get a head start. By positioning your company and building a following on Google+ sooner rather than later, you can reach specific audiences before your competitors do.