When implementing a new social strategy, it is essential to find out exactly where your customers are spending their time on social networks and who is likely to spend the most money. This Social Consumer Comparison infographic not only breaks down average conversion rates, order sizes, and referral traffic revenue, but it effectively highlights companies with highly successful social strategies. Gaining knowledge about other companies that interest your target customer can help your social e-commerce strategy adapt to erratic social trends.
- Nordstrom has utilized Pinterest to their advantage with over 4 million followers. Recently, the department store has even integrated the social network into their physical stores by tagging their most “pinned” items.
- With over 18 million fans on Facebook, Amazon actively engages customers by offering special deals and new product updates. They even encourage followers to share photos, which Amazon then re-shares to their following.
- Whole Foods has over 18 million fans on Twitter making authentic connections by using the social network as a customer service tool, actively encouraging customers to tweet questions about different products.
- As one of the oldest names in chocolate, Cadbury was surprisingly enthusiastic about embracing Google+, and now has over 3 million followers. Cadbury has even expanded their social reach to Google+ Hangouts On Air (HOA), enabling them to better connect with individuals who by their chocolate.