With a push from the industry, Internet Retailers have been as active as ever when it comes to moving forward with Social Commerce initiatives. The pot has been brewing over the last few months with conversations at trade shows being more and more focused around Social initiatives and the benefits of onsite engagement.
A recent article released by Shop.org highlighted that many retailers agreed that the time is now to integrate digital marketing functions. For many, Social integrations are the hot topic in this discussion.
This is not only due to the increased amount of engagement and “touch points” you get out of having social plugins, but also due to the amount of consumer data you are able to obtain from things like the Facebook Open Graph. Obtaining this data will allow you to create a firm understanding of what your customers are doing outside of the shopping experience and what you can do to be more personal.
When it comes to what people are doing, we are seeing a great amount of focus surrounding onsite social integrations such as Friend Referral Programs, Personalized Product Discovery, Loyalty Programs, and Social Login Solutions. There are many places to start and optimizing and growing with your social initiatives is what Social Annex is here for. Feel free to reach out for more information!
By Jacob Madrigal