Social Annex Blog

Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

Life at Social Annex – ‘LIKE’ It or oPINion IT
by Erin Duff | October 1, 2012 | Uncategorized | 0 comments

They say Old is Good but, we at Social Annex believe only Bold gets you Sold. Whether it is from revamping our website to an audacious look and feel, or leaving a long-lasting impression at conferences, Social Annex is paving the way to making E-commerce websites social. Despite all the noise out in the Social Commerce world, Social Annex clearly establishes its goals of socializing the experience on an E-commerce platform, both for the retailer as well as the buyer. While the buyer gets to share his/her online buying experience with their friends to earn an incentive, the online retailer ensures higher traffic, and numerous loyal customers yielding to a positive ROI. Our prime objective has always been client success for which we assign a dedicated Client Success Manager, Integration Architect and a Social Media Manager to nurture the relationship with our clients. A definite win-win situation for both the retailer and their buyer makes Social Annex the torch bearer in this cluttered world of providing distinct and exciting on-site social tools.

Comprising of a group of over 40 super social individuals, Social Annex is constantly looking to grow and evolve. With new tools like Pin It to Win It added to our suite, we tailor every tool to our valuable client’s need. Kicking off the day early with an energizer, our team gets into their strides to win the first half of the day. Despite the busy schedule and timelines, we all find a quick moment to crack a joke and rejuvenate ourselves. The passionate energy in the office is contagious, and transpires to every member of our team. We have a few bars in our pantry, and YES, I mean the eatable ones only. You would find a wide variety of beverages including a huge pot of Red Jasmine tea, freshly brewed by our Head of Sales. The culture at Social Annex is diverse, inspiring and entertaining with potential plans of hosting a Ping Pong table and a couch to let us switch-off for a quick break. No matter how busy are day is, we always find time to step out and grab lunch at a food truck nearby. Everyone is simply approachable and easy to communicate with, be it strategizing to improve our client success or discussing trade rumors of the Los Angeles Lakers. For me personally, I never thought it would be so easy to blend in with the team and the company culture. It is not only our team of workaholics but also our investors, who strongly believe in the Social Annex One-Stop-Social-Platform. A closely knit group of “Socioholics” and a potent platform contrives a recipe to success and growth.

The infusion of new team members and their exuberant energy has added immensely to the sales process as well as the company culture. Our analytics platform is as decisive as any out there. Today, not only do we track every share that happens via Facebook, Twitter and emails, but also the dollar amount associated with each share. Such level of intricate yet simple to understand reporting makes us a popular choice in the social media E-Commerce space. Based on a report by Capgemini on future of retail, multiple channels including web, social and mobile will be the norm for most stores besides the physical store. We, at Social Annex strongly believe that our one –stop-social-platform can cater to every need of the customer be it social sharing, engagement or analytics. In a way, we are all our competitors combined into one bundle, fulfilling all customer expectations. Our team is constantly looking to expand and evolve with the changing trends in social media E-commerce. The times are changing and every E-commerce retailer is looking to get onto the social bandwagon to not only improve brand image, but also become transparent and far more reachable to their customer. Are you?

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