Some intimidated small retailers might feel like they can’t compete with the big boys, but Social Media provides some unique and useful advantages. With Social Media growth constantly expanding and widening its scope, it provides smaller retailers with some innovative and effective ways of reaching out to their customers. However, developing a social media strategy isn’t always easy and it does require you make an investment. Although, that investment has proven to be a great tool to reach out to new potential customers and to retain the loyal followers of your company.
If there isn’t that many recommendations from your product have your employees recommend a product. Consumers are always looking for product recommendations from friends, family and experts. Your audience will feel more connected and help you found a trusting relationship between you and your customer.
Have New Products? Share them!
Of course you have your loyal fan base that comes to your site regularly, but what about those that are new and have never heard anything about you. Share what’s new on your social media sites when you get new merchandise. It helps consumers know a little more about your company without actually going onto your site without an idea what you sell.
Promote Sales Inside your Stores
Remember there are those consumers that like to shop online, but then there are the others that like to shop in your stores. Don’t forget about them. It’s always nice as a retailer seeing an actual fan from your social media networks coming into your store just to come in or say “ I found you on face book, and I thought it’d be a great idea to check you out in person!”
Its always a great idea to have exclusive deals, it keeps your customers excited and interested. Believe me they will feel appreciated by their loyalty as a consumer to your store. You can have weekly deals or rewarding promotions for reaching any sort of company objective, like hitting your first 1,000 likes.