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Retailers should be Investing More Money in Social Marketing
by Erin Duff | September 5, 2012 | Facebook, Social Commerce | 12 comments

With Facebook’s recent failure of their IPO it has many companies wondering should if they should really be spending their marketing dollars on social media. Rachel Strugatz of the Women’s Wear Daily Reports that investing in social media is worthwhile for investors.

Late last year, Comscore profiled target’s average consumer spend across the general population, compared to the average spend of Facebook fans and friends of fans.   The results showed that fans of Facebook were 97% more likely to spend and friends of fans were 51% more likely than the average population to spend at Target.

With this said social login and social sharing are two techniques that have affected E commerce to increase conversion engagement using social media.  You can use social log in to avoid shopping interruptions and consumers are creating fewer registration accounts and turning over to their social identities for registration. It is said about 45% of consumers prefer social logins than creating a new account and facebook with 60% is the leading social media platform when it comes to social login.

Becoming more relevant with social sharing is also another key for retailers to see results in conversion. The average visitor spends about 6 hours a month on social network sites. Consumers are talking about your brand, product and shopping experiences. 68% of consumers go to social networking sites to read product reviews and what other products are trending.

Reaching out to consumers now via Facebook has its rewards later. Social commerce is more than a store, it’s another channel to reach consumers through social media.  These are a few steps that we here at Social Annex believe we can help you out and offer.

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