Social Annex Blog

Social Annex delivers the only fully integrated Advocate Marketing and Customer Loyalty platform. Our blog is your source for news, trends, and expert insights into the world of customer loyalty, advocate marketing, and more.

Retailers should be Investing More Money in Social Marketing
by Erin Duff | September 5, 2012 | Facebook, Social Commerce | 11 comments

With Facebook’s recent failure of their IPO it has many companies wondering should if they should really be spending their marketing dollars on social media. Rachel Strugatz of the Women’s Wear Daily Reports that investing in social media is worthwhile for investors.

Late last year, Comscore profiled target’s average consumer spend across the general population, compared to the average spend of Facebook fans and friends of fans.   The results showed that fans of Facebook were 97% more likely to spend and friends of fans were 51% more likely than the average population to spend at Target.

With this said social login and social sharing are two techniques that have affected E commerce to increase conversion engagement using social media.  You can use social log in to avoid shopping interruptions and consumers are creating fewer registration accounts and turning over to their social identities for registration. It is said about 45% of consumers prefer social logins than creating a new account and facebook with 60% is the leading social media platform when it comes to social login.

Becoming more relevant with social sharing is also another key for retailers to see results in conversion. The average visitor spends about 6 hours a month on social network sites. Consumers are talking about your brand, product and shopping experiences. 68% of consumers go to social networking sites to read product reviews and what other products are trending.

Reaching out to consumers now via Facebook has its rewards later. Social commerce is more than a store, it’s another channel to reach consumers through social media.  These are a few steps that we here at Social Annex believe we can help you out and offer.

Related Posts
Comments

Submit a Comment:

Your email address will not be published. Required fields are marked *

  1. avatar
    Marvin Trobaugh
    on October 8, 2012 at 11:26 pm

    I simply want to say I am just newbie to blogging and absolutely enjoyed your blog. Almost certainly I’m going to bookmark your blog post . You amazingly come with excellent articles. Regards for revealing your webpage.

  2. avatar
    coach onsale
    on September 29, 2012 at 12:19 pm

    Awesome,thanks i??ll share it among my friends.

  3. avatar
    square wedding dresses
    on September 28, 2012 at 6:29 am

    I happen to enter your blog with the help of Google search. To my sheer luck I got what I was searching for. Thanks.
    http://www.dressmoo.com

  4. avatar
    wallet article
    on September 27, 2012 at 4:58 pm

    Thank you for that sensible critique. Me & my neighbour were preparing to do some research about that. We acquired a good book on that matter from our local library and most books exactly where not as influensive as your details. Im really glad to see such facts which I was searching for a long time.

  5. avatar
    Jospeh Midthun
    on September 21, 2012 at 10:48 pm

    I just want to say I am all new to blogging and site-building and actually savored you’re page. Almost certainly I’m likely to bookmark your blog . You actually come with fabulous articles and reviews. Many thanks for sharing with us your web site.

  6. avatar
    www.myuggbag.com
    on September 21, 2012 at 6:20 pm

    Hello. Fantastically cool site!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and engage the feeds additionally…I am satisfied to attain a lot of helpful information here in the post. Express gratitude you for sharing..

  7. avatar
    cheap red bottom shoes
    on September 6, 2012 at 12:31 am

    I was just searching for this information for some time. After 6 hours of continuous Googleing, finally I got it in your site. I wonder what’s the lack of Google strategy that don’t rank this kind of informative sites in top of the list. Generally the top sites are full of garbage.

  8. avatar
    red bottom boots
    on September 6, 2012 at 12:30 am

    We’re a group of volunteers and opening a new scheme in our community. Your website provided us with valuable information to work on. You’ve done an impressive job and our entire community will be grateful to you.

  9. avatar
    http://tbb2012.tumblr.com
    on September 6, 2012 at 12:29 am

    Hi my family member! I wish to say that this post is amazing, great written and include almost all vital infos. I would like to look more posts like this .

  10. avatar
    Robert Mitchell
    on September 5, 2012 at 10:40 pm

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!

Request Demo
Contact Us
Hide me
Contact Us
Close






Button
Request Demo
Close






What are you interested in?





Button