As a brand having presence on Twitter is very important the big question though many brands have is that how do they get thier message out to the target audience. There have been various strategies put place by brands to achieve their goals, while some have worked some have not. In this article I have made 3 checkpoints which I believe can help you in your marketing strategy with Twitter.
- Don’t just keep on bombarding your followers with marketing messages, respect others and be active participant in discussions with others. While doing so do remember that give your opinion only on things that you are aware of or you think that you can speak on. This will enable a human side of yours behind the brand name rather than just a marketer who is using Twitter to market his product. Follow certain guidelines for Social Media make sure that you do not go ahead and hurt anybody’s sentiments while raising your voice out. A good example of brands not following Social Media guidelines and paying the price was Chrysler autos tweet from their official Twitter account which caused a lot of spark.
- Make your Tweets stand out from others to increase your Twitter following, avoid sharing the same content on Twitter. Do some in depth research and offer you audience the inside scoop on hot topics or your products. Make your customers feel that they are important to you by re-tweeting their tweets and by appreciating them in front of the Twitter crowd. This way people will get to know you and you have chance of increasing your followers on twitter.
- Make sure that you market your Twitter presence to everyone with cross promoting it with your other Social media marketing activities. Incorporate your options such as your website, email newsletters, offline marketing, blogs and others. Use the follow us on Twitter button wherever possible so that people can make a note of your presence.
These are 3 simple steps to boost your brands Twitter effectiveness while marketing your product. Do remember Twitter is a social media platform and not a one way broadcast channel to fill with your marketing messages.